Not long after the release of the Apple iPhone 14 series, news about the iPhone 15 series came frequently; Macrumors previously said that in response to the failure of the Apple iPhone 14 Plus model, Apple will increase the differentiation of the iPhone 15 series, and is re-examining the existing model mix, and may launch a series of models similar to the XR.
Foreign media DigiTimes reported today that the positioning and price of the iPhone 15 series models will change; two solutions are now provided. The first is consistent with the revelations of analyst Ming-Chi Kuo, further distinguishing the functions of the iPhone 15 Pro and non-Pro models; the second is to adjust the price of the iPhone 15 Plus model. Compared with the previous generation, the iPhone 15 Plus may be priced at around US$799. iPhone The price of the 15 standard version will also be reduced.
According to market news, all iPhone 15 series models are equipped with Smart Island function. Different from the iPhone 14 series, the iPhone 15 standard version is also equipped with the 48-megapixel main camera of the iPhone 14 Pro model; and the charging power, chip, etc. will be different from it!
It is true that the system of Apple mobile phones is invincible, but starting from the iPhone 6 series, Apple has made changes and adjustments to the product line many times. After the Plus version was canceled at first, a Pro version was added, then a mini version was added, and then the Plus version was canceled and restarted. Consumers do not pay for this strategy, because in essence, the selling price of mobile phones is still higher.
However, in reality, the performance of the iPhone 14 Plus is weak and its market share is low. Even a price reduction of a thousand yuan is not enough to make up for its low cost performance. Therefore, the positioning of the iPhone 15 series models must have greater product differentiation before consumers will pay for it. I believe Apple officials will definitely understand this.
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