I believe that most consumers have encountered the situation of "no after-sales service". There is a clear difference in the attitudes of mobile phone manufacturers before and after buying a mobile phone. Precisely because it is difficult to assign responsibility after sales, cou

I believe that most consumers have encountered the situation of "no after-sales service". There is a clear difference in the attitudes of mobile phone manufacturers before and after buying a mobile phone. Precisely because it is difficult to assign responsibility after sales, coupled with external reasons such as the discontinuation of mobile phone production, many consumers have encountered difficulties in the after-sales process.

Take the iPhone as an example. The iPhone12 Pro Max that I bought had quality problems such as paint peeling, no signal and green screen. However, during the after-sales process, I always received the reply "This is caused by personal use and the after-sales service is not responsible." Then I need to pay for repairs at my own expense. The attitude is very irresponsible.

According to People's Daily Online report, in recent years, many complaints about mobile phone quality and after-sales issues have been received on the "People's Complaints" platform. The Shenzhen Consumer Council has also confirmed this. In the Q1 quarter of 2022, there were as many as 1,113 mobile phone quality complaints. It is obvious that consumers are very dissatisfied with mobile phone after-sales services.

However, as the quality of mobile phones has attracted much attention, mobile phone manufacturers have also begun to pay attention to it. People's Daily named , Xiaomi, and other domestic mobile phone manufacturers, and expressed recognition of their after-sales service upgrades. What changes has Xiaomi made? In the author’s opinion, Xiaomi has stepped up its game this time and directly targeted users’ pain points. Consumers are very satisfied with it!

Because it is equipped with Snapdragon 888 processor, Xiaomi 11 series has serious body heating and even more serious motherboard burning problems. Many Xiaomi 11 series product users are very worried. On the one hand, consumers are worried that Xiaomi will no longer be responsible for after-sales service after the phone is out of warranty. However, the cost of repairing or replacing the motherboard at their own expense is too high, and most consumers cannot afford it. On the other hand, even if there are no motherboard problems at present, consumers are worried that they will be cheated during subsequent use, and they always feel that their rights and interests are not protected!

After in-depth understanding of consumer needs, Xiaomi made changes to its after-sales policy. According to official reports, the Xiaomi Mi 11 series motherboard warranty will be extended to 36 months. The original warranty period was 12 months. However, in order to protect the interests of consumers, Xiaomi has directly extended the motherboard warranty period by three times, so that users of Xiaomi Mi 11 series products can use it without any worries.

In fact, the average replacement cycle for consumers is only 34 months, which means they need to replace their phones with a new one in less than 3 years. Therefore, Xiaomi can extend the motherboard warranty period to 36 months, which is basically equivalent to a "lifetime warranty" promise. There should be no mobile phone manufacturer that can guarantee that its mobile phone will not have problems after three years of use. Therefore, Xiaomi has stepped up its game this time, and this behavior has attracted quite a lot of fans.

In addition, Xiaomi also gave a thoughtful surprise. Xiaomi 11 series users can also receive 200G cloud space for free. If the motherboard is damaged, the most direct loss to consumers is data loss. Xiaomi is also aware of this and is worried that users do not have the habit of uploading data. Therefore, cloud space is provided for Xiaomi 11 series users. In this way, even if the motherboard is damaged, important data will not be lost.

Generally speaking, Xiaomi’s changes in after-sales service are positive and positive. Being able to think from the perspective of consumers, directly address users' pain points, address consumers' concerns, and solve consumers' difficulties is what responsible and responsible Chinese companies should do. I hope other domestic mobile phone manufacturers will also pay more attention to after-sales service so that consumers can use it with peace of mind! What do you think about this? Welcome to leave comments and messages!