After entering 2022, the smartphone market has been cold and mobile phone manufacturers are suffering. Even the always arrogant and Apple have to lower their posture and start a "price war" with domestic mobile phone manufacturers. But since the release of the iPhone14 series, the trend has completely changed. Many Apple fans said that Apple can no longer go back!
In fact, the change in the configuration differentiation strategy of the iPhone 14 series has indeed chilled the hearts of many Apple fans. iPhone12 series canceled the charging head, Apple fans tolerated it; iPhone13 series experienced the "antenna gate" incident, Apple fans tolerated it; iPhone14 series began to play "differential treatment"? I really can't stand it anymore!
Finally, Apple paid the price for its mistakes! According to the November 2022 mobile phone sales share list released by the mobile phone market research agency, Apple's is "at the bottom" compared to . Although Apple relies on , iPhone14, Pro and iPhone13 series shipments to reach 5.3 million units, it cannot hide its decline. The month-on-month growth fell by 16.5%, so it is the mobile phone brand with the highest decline among all mobile phone manufacturers on the list. It is no exaggeration at all, Apple may not be able to handle it.
As Apple’s strongest competitor in the domestic market, Xiaomi ’s performance “slapped” Apple in the face. Its mobile phone sales in November were 3.4 million units, but the month-on-month growth rate reached 34.6%. It is also the only mobile phone brand that has shown positive growth month-on-month change, and the positive and negative difference with Apple has reached more than 50%.
I have to admit that Xiaomi mobile phone did sell well during Double 11. Although the smartphone market is cold, it does not affect consumers' love for Xiaomi mobile phones. After consumers return to rational consumption, the advantages of products with high cost performance will become apparent, and Xiaomi mobile phones focus on ultimate cost performance, which is also the biggest advantage of Xiaomi mobile phones.
During the Double 11 period, Xiaomi’s cumulative payment amount across all channels exceeded 17 billion yuan, and it won the double crown on all major e-commerce platforms. Among them, Redmi K50, Xiaomi 12S Ultra, Xiaomi 12S Pro, etc. are all very popular. The just-released Xiaomi Mi 13 series has also won the favor of rice fans.
Xiaomi 13 series is also Xiaomi's three-year impact on the high-end stage. Xiaomi has made achievements against iPhone . At least after Huawei was "stuck", only Xiaomi can put pressure on Apple and give Apple a sense of crisis. Especially after the mobile phone market entered the cold winter period, Xiaomi has been able to continue to exert its efforts and grow against the trend, which has also proven its strength. What do you think about this? Welcome to leave comments and messages!
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