The era of national fitness is here, are you equipped? With the rise of national fitness as a national strategy and the overall awakening of Chinese people's fitness awareness, maintaining a healthy body through fitness has become a common choice for Chinese people. The national

The era of national fitness is here, are you equipped?

With the rise of national fitness as a national strategy and the overall awakening of Chinese people's fitness awareness, maintaining a healthy body through fitness has become a common choice for Chinese people. The national fitness craze has also promoted the continuous upgrading of sports equipment. As an indispensable key equipment for long-distance running, fitness, cycling and other sports, sports headphones have quickly become popular in the market. In the circles of runners, iron lifters, and cyclists, they are almost universally available. As a pioneer and leader in the field of sports headphones, Shokz, like many new domestic sports brands, has risen strongly with this round of national fitness craze and has become a professional force that redefines sports listening.

Original acoustic Technological innovation Protecting the core value of "open listening"

Research shows that when the same exercise is repeated for a long time, such as long-distance running, the human body will increase fatigue and reduce exercise endurance because the brain releases lonely and monotonous emotional signals. And if you try to wear headphones to listen to a sports music with melodious melody and cheerful rhythm, it will be more helpful for sports enthusiasts to adjust their exercise rhythm, eliminate loneliness and fatigue, and greatly improve the efficiency of fitness exercises. However, for a long time in the past, there were no truly professional sports headphones on the market. The Shaoyin brand was established in 2011. Since its inception, the research and development target has been focused on sports scenes, insisting on original technological innovation at the bottom. Through the combination of bone conduction technology and other cutting-edge acoustic technologies, it has created a new category of "open listening" for the headphone industry, bringing a breakthrough open listening experience to users.

"Open Listening" gives sports headphones a whole new experience. This method does not occupy the ear canal. While perceiving the music played, both ears still maintain synchronous perception of the surrounding environment, bringing unprecedented comfort and freedom, ensuring listening safety and avoiding safety accidents. At the same time, Shaoyin will also implement the key points and pain points that users pay attention to such as comfort, firmness, waterproof and sweatproof, so that everyone can focus more on the exercise itself.

11 years of hard work in the sports headphone scene. A small transparent player in the industry has grown into a towering tree.

Shaoyin has continuously optimized and improved the various technologies of bone conduction headphones with the attitude of "sharpening a sword in ten years". In just eleven years, the Shaoyin brand has grown from a "small transparent player" in the industry to a global headphone brand with annual sales of 2 billion. At present, Shaoyin has carried out more than 3,300 independent intellectual property rights layouts around the world. It is the only cutting-edge acoustic technology brand in the world that has overall technical solutions to the four major problems of bone conduction: "sound quality", "power consumption", "sound leakage" and "vibration". Since 2022, Shokz has become the official sports earphones of the French Athletics Federation and the official sponsor of the Chinese National Triathlon Team. Shokz earphones can be seen in many international sports events.

Take Shaoyin’s flagship product OpenRun Pro sports headphones as an example. This product is endorsed by marathon world record holder Kipchoge. It uses a large number of Shaoyin’s patented technologies, such as the new generation of acoustic technology Shokz TurboPitch™ low-frequency enhancement technology, which greatly improves the sound quality level. It combines bone conduction and the latest acoustic technology to break the ceiling of sound quality performance of professional sports headphones. It can be called the perfect pair of headphones for long-distance running.

In 2021, the authoritative consulting organization Sullivan (Frost & Sullivan) released a sales report. Shokz Shaoyin leads the sales volume in China's sports earphone market in 2021. In overseas markets, Shaoyin products are sold in more than 60 countries and regions around the world, with more than 10 million overseas users. In 2019, Shaoyin passed the national high-tech enterprise certification . In 2021, Shaoyin became a national-level specialized special new key "little giant" enterprise selected by the Ministry of Industry and Information Technology. In 2022, Shaoyin also successfully entered the seventh batch of national-level manufacturing individual champions in Shenzhen and won the title of individual champion demonstration enterprise.

Looking forward to the future, as the national fitness movement continues to upgrade, Shaoyin, who has been promoted to the light of domestic products, will also continue to upgrade its products and services, accompany the world's sports enthusiasts, continue to burn their own calories, gain a strong body, and enjoy a better life through open listening.