Recently, OnePlus President Li Jie also revealed in a media interview: OnePlus hopes to have the largest share of in the online market with prices above 2,000 yuan in the next three years. This news also aroused the attention and discussion of many people. You must know that due to factors such as weak consumption, supply chain shortages, and longer average user replacement cycles, the current smartphone market can be said to be increasingly competitive. It is not easy to stand out from this market and become the first, so where does OnePlus’ confidence come from?
The comprehensive net profit margin of hardware in the next three years can be 0
I still remember that when Xiaomi released Xiaomi 6x in 2018, it made a promise: Xiaomi's comprehensive net profit margin of hardware will never exceed 5%. So when many users talk about cost-effectiveness, their first choice is Xiaomi. At the ninth anniversary of OnePlus, OnePlus President Li Jie said: "In order to make good products, OnePlus dares to make concessions on profit margins. The comprehensive net profit margin of hardware for OnePlus products can be 0 in the next three years." Now OnePlus has begun to adopt a similar strategy, which is undoubtedly a big plus for consumers and users.
OPPO starts the “Escort Plan”
Of course, this move also made many people question: How can OnePlus continue to develop mobile phones if it does not make money or even loses money? Can the product quality of mobile phones still be guaranteed? In this regard, OnePlus founder Liu Zuohu announced at the event that OPPO has officially opened the dual-brand era, and OPPO online is OnePlus. OPPO has launched the "Escort Plan" for OnePlus. In the next three years, it will invest 10 billion in OnePlus alone and provide all-round support in terms of technology, channels, services, etc.
Selling mobile phones does not make money, just to make friends
At the same time, Li Jie later emphasized on his personal Weibo that the comprehensive net profit margin of the hardware is 0, and it is not about blindly setting low prices and engaging in price wars. Instead, we must first make the product good, and then ensure the price competitiveness of the product on the premise of ensuring that performance, design and quality are all the best. Moreover, with the company's large investment in capital and technology, OnePlus does not need to consider profitability for the time being. It can give a very suitable price and make friends with users first.
This also means that with the massive support of OPPO, OnePlus only needs to make mobile phones well, and there is no need to consider whether it makes money or not. Not only does it give OnePlus enough confidence to create better products for users, but in the future, OnePlus will have more advantages in pricing when facing new phones with the same configuration, and consumers can also get a better experience with less money.
OnePlus 11 will challenge the impossible in the industry
It is worth mentioning that the upcoming future performance flagship OnePlus 11 also made its debut at the ninth anniversary. Judging from the warm-up video, OnePlus 11 has OnePlus’ most iconic “three-stage mute button”. The camera module also adopts a circular design and is equipped with the Hasselblad imaging system. The image quality is expected to be greatly upgraded. If there are no surprises in terms of performance, OnePlus 11 will be equipped with the latest Snapdragon 8 GEN2 processor from Qualcomm , which will usher in all-round improvements in performance.
For OnePlus 11, OnePlus stated that it will use its top industrial design capabilities to present a leading texture design, and integrate OnePlus’ strongest R&D capabilities to create powerful performance and challenge many impossible challenges in the industry. Although the specific release date has not yet been announced, you may wish to look forward to the actual performance of OnePlus 11.
is written at the end
In summary, OnePlus can announce that the comprehensive net profit margin of hardware can be 0 in the next three years, and aims to be the first in online sales of 2,000 yuan + in three years, which is inseparable from the strong support of OPPO. However, for consumers, this move by OnePlus has no harm at all, and it will also allow more users to buy mobile phones with better cost performance. Friends who plan to buy a new phone in the near future may wish to wait for the next OnePlus 11, maybe the price will be very good.
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