At 2:30 pm on December 17, the live broadcast of OnePlus' 9th anniversary celebration was officially launched. This live broadcast event is quite not simple. Not only did the current president of OnePlus China, Li Jie and Liu Zuohu, appear at the same time, but also revealed OnePlus' future strategy to users. It is full of explosive points, so let's learn about it.
Dual Brand Era
If OnePlus wants to develop better, a clear and high enough positioning is very important. After returning to China, they undoubtedly need a clearer positioning. Now this positioning is finally truly clear. At the live broadcast of OnePlus' 9th anniversary celebration event, Liu Zuohu said that OPPO and OnePlus will coordinate with the dual brand differentiated route to obtain an incremental market. At the same time, he announced that OPPO and OnePlus have ushered in the era of dual brands. OPPO is a global technology brand leading smart life, while OnePlus is a pioneer brand with the main performance under OPPO, which highlights OnePlus' emphasis on performance and emphasizes OnePlus' pioneer attributes.
In the new era of dual-brands, Liu Zuohu said that it is the key to the joint efforts of the two brands, that is, "OPPO Online is OnePlus." It can be foreseeable that OPPO will continue to dominate offline, while OnePlus will be more online. While paying attention to performance, it will be the pioneer and take the lead in trying more new technologies, which will become the key to OPPO's online expansion of territory. With a clearer positioning, I believe that OnePlus' development will be more purposeful and its products can meet the needs of everyone online users.
10 billion investment
Based on the determination of the dual brands, OPPO's escort plan for OnePlus has received widespread attention. According to the official statement, OPPO mainly escorts OnePlus in four aspects, including financial support, technology empowerment, channel sharing, and service upgrades. Among them, technology empowerment refers to the tilting of the cutting-edge technology of OPPO Research Institute towards OnePlus. I believe that , OnePlus mobile will first launch more pioneer technologies, such as stronger fast charging, the latest processor, etc.; and channel sharing and service upgrades, respectively, OnePlus will enter OPPO's national 5,000+ offline stores, and OPPO's national 1,000+ after-sales outlets serve OnePlus users. I believe that in the future, OnePlus users will become more convenient for their after-sales service.
Based on the empowerment of technology and channel, the most popular thing is undoubtedly that OPPO will invest 10 billion yuan alone in OnePlus, which is a big deal. On the live broadcast of OnePlus' 9th anniversary event, there is also an explanation for where the 10 billion will be used. It is reported that OnePlus will mainly use this 10 billion to make good products, pursuing ultimate performance, texture design and flagship experience. With the support of this 10 billion yuan, OnePlus mobile phone's product strength will be fully guaranteed and will have great development, which is very worth looking forward to.
With a lot of investment, Li Jie said that he will do whatever he wants to make the product. In the next three years, the comprehensive hardware net profit margin of OnePlus products can be 0. It is also worth mentioning that the new version of OnePlus Community APP will also be officially launched, bringing new products and visual styles, lighter and smoother content experience, more scientific growth system and information flow display. In addition, the new OnePlus 11 is also sure to be ready to go and will be available soon. You may wish to pay more attention.
OnePlus has undoubtedly embarked on its own path in this critical period of changing mobile phone market. With the dual-brand strategy, 10 billion yuan support and technical and channel support, I believe OnePlus will enter a period of rapid development for a long time in the future. Let us wait and see.
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