Hisin As a home appliance company, it has a high reputation in the global market, especially in recent years, and Hisense's high-end laser TV and ULED TV have become TV products that global consumers are keen to buy.
Hisense can gain popularity in the overseas market. In addition to the outstanding strength of the product itself, it is also related to the continuous sponsorship of top events. With the continuous sponsorship of the World Cup and the top events of the European Cup, European Cup, , Hisense TV has entered more and more overseas families.
But it is such a stable company that has developed and developed a fence advertisement for "China's number one, world's second" at the Qatar World Cup some time ago, which has caused huge controversy from the outside world.
Some people think that Hisense TV is not low in popularity, but it plays a "edge ball" in the World Cup. This approach not only loses its reputation, but also advertises the world's number one brand to a certain extent. Therefore, many people think that Hisense is spending money on advertising in the World Cup.
However, after a closer look, I found that Hisense's fence advertisements are not only not advertising to competitors, but are cheering for "Made in China". , especially another fence advertisement after a few days, is equivalent to explaining everything.
Hisense played the fence advertisement of "Made in China, work together" , which is equivalent to responding to the previous fence advertisement controversy with fence advertisements. As soon as the content of this advertisement came out, all walks of life praised Hisense's overall situation.
Hisense appeared in the World Cup, which can be said to be a microcosm of China's manufacturing industry. 20 years ago was a mess, full of all kinds of counterfeit and inferior products. The Chinese manufacturing back then was despised from the bottom of the heart in the eyes of foreigners.
However, over the past decade, the Chinese manufacturing industry has fully launched a quality climb. has built "Made in China" into one of the most recognized tags in the world. This tag is widely used in various products. not only includes material components, but also cultural components and humanistic connotations.
Hisense is the representative of "Made in China". In the years of technological innovation route, it finally ushered in the era of Hisense. In the past, high-end TV only watched Japanese and Korean brands. Now, China Hisense has become a major player in the global high-end TV market.
Hisense launched a fence advertisement of "China's first, world's second", which is actually proving to the outside world that China's manufacturing industry is already at the world's leading level. The emergence of the second fence advertisement of "Made in China, work hard together" is encouraged, and we hope that more Chinese manufacturing brands will seize the global market together.
Of course, Hisense's ability to achieve such achievements today is also related to its technical persistence for more than ten years. Hisense has been researching and developing for 15 years in the field of laser TV, and the ULED technology route has also been explored for 10 years.
Technical problems are not like the Internet industry. The core technology and industrial difficulties often need to be spanned by ten years. The highlight moment of the explosion of technology relies on the gradual growth of the day and the breakthrough of many technologies one by one, successfully promoting the development of the industry.
There are many companies like Hisense that bring Chinese manufacturing to the world. Huawei , Gree , BYD , etc. are all the best in their fields. China Made in China is shining in the World Cup, allowing consumers around the world to see the resilience, spirituality and strong confidence of China Made in China. We look forward to more Chinese manufacturing appearing on the world stage in the future!
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