Folding screens are an important opportunity for the mobile phone industry to achieve disruptive innovation, but after several years of development, market performance is still waiting for explosive growth. The use behavior of folding screen users is different from that of straig

folding screen is an important opportunity for the mobile phone industry to achieve disruptive innovation, but after several years of development, market performance is still waiting for explosive growth. The use behavior of folding screen users is different from that of straight screen machines. If you rely on stacking parameters and configurations and iterate products according to the flagship thinking of the straight screen era, it will be difficult to activate the widespread demand in the folding screen market. As the forefront of the development of the smartphone industry, the folding screen form is just the starting point of the market. Only by releasing the nature of folding screens can we bring a broad space for use value through innovative human-computer interactive experiences.

At the Honor MagicOS and flagship new product launch conference held not long ago, Honor not only brought Magic Vs folding flagship and 80 series mobile phones, but also released the AI-enabled personalized full-scene operating system MagicOS 7.0. It breaks through the limitations of a device-centered stand-alone OS and brings a human-centered seamless collaborative experience across systems, devices and applications, with three major features: interconnection, intelligence, and ecological.

Honor said that is based on the underlying MagicOS 7.0 capabilities, and the new Magic Vs series can 100% free the nature of folding screens, double the interaction efficiency, bringing consumers a technological experience beyond the straight screen phone, which is better than two straight screen phones.

Specifically, MagicOS 7.0 can break the boundaries between people, devices, and services in traditional OS, realize the interconnection of multiple terminals such as mobile phones, computers, and tablets, and significantly improve cross-platform productivity efficiency.

On the occasion of the second anniversary of the new Honor, Honor CEO O Zhao Ming once posted on a social platform, saying, "Honor will use the certainty of strategic investment to face the uncertainty of the future, use MagicOS as a new strategic fulcrum, and realize the explosion of products and solutions in the third year, bringing consumers the experience of using it as much as possible and understanding you." Now, with the release of MagicOS 7.0 and Magic Vs folding screen flagships, Honor has provided this solution that emphasizes both software and hardware.

realizes "people-centered"

So, what is the magic of MagicOS launched at this press conference?

From the live demonstration, we learned that with the support of MagicOS 7.0, the Honor Magic Vs series allows the origin of computer interactive experience to evolve from "human instructions" to "AI active push". 's powerful AI computing power can actively initiate smart services that meet consumers' behavioral habits at the most appropriate time and place, and reduce common mobile phone operation steps such as picking up express delivery and checking flights by more than 50%, achieving a leap in the interactive efficiency of folding screens.

At the same time, Honor industry pioneered the MagicRing trust ring, breaking the boundaries of operating systems of different devices such as mobile phones, notebooks, and tablets under the open ecosystem. allows Honor Magic Vs series to leap into a practical productivity tool through key and mouse sharing, application continuation and other functions, accelerating the arrival of the era of folding screen main machine.

, for example, can share files in real time, directly use the mouse to perform cross-platform office operations, and also enable messages and phone calls from different devices to remind each other across the screen on the same device and reply directly across the screen.

Honor R&D Management Department and MagicOS Solution Design and Development Department Director Lu Haisheng said in a media interview that traditional interconnection has solved the convenience of mobile phones and PCs, but interconnection is not the ultimate goal. The ultimate goal is to enable services to be quickly connected. The original intention of MagicOS design is to allow users to operate so many devices as if they are in one system, and all differentiated service capabilities can be shared on the device.

This also provides an idea for mobile phone manufacturers to innovate at the system level, namely "people-centered". As a smart brain that runs through the entire operating system, Magic Live+MagicRing promotes the upgrade of the multi-device collaborative mode in all scenarios, realizing the transformation of Honor MagicOS from device-centered to "people-centered". Services are circulated with consumers. What equipment consumers use is the central equipment.

In other words, what MagicOS 7.0 really needs to achieve is to change from looking for services in the past to taking the initiative to looking for people in the current service. Lu Haisheng gave an example, "For example, you often have to take the subway and bus to and from work, and often have to go to the cafeteria to eat. After you use this system, when you go to the restaurant, it will automatically sense and actively recommend corresponding services so that you don't have to look for them anymore. This is actually around people, as well as the environment and habits behind them."

To sum up, Honor MagicOS operating system breaks the boundaries between people, devices and services that exist in traditional OS. makes the three-party services more stable, smoother and more secure in the operation of Honor MagicOS. It breaks the boundaries of the device, makes the user's heart flow constantly, breaks the boundaries between this system, people and services, and makes the mobile phone more and more useful. In addition to connection and service,

also has higher requirements for the fluency and security of the system. In this regard, Honor uses Magic Live to fully enable the Turbo X performance engine, improving fluency from the underlying optimization and UI design . In many demonstrations at the press conference, Honor Magic is equipped with MagicOS 7.0 Vs series are faster than mobile phones equipped with Hongmeng OS.

enhances user privacy protection

At present, although the popularity of terminal interconnection has brought a lot of convenience to our lives, it also brings some challenges, among which personal privacy is undoubtedly the most concerned issue. Compared with closed independent systems, the interconnected gameplay will increase the possibility of personal privacy exposure to a certain extent.

Honor is based on the industry's unique dual TE The "two locks and one core" technology composed of E security system and independent security chips has created a deep defense system - MagicGuard, providing users with a powerful privacy and security protection solution. can prevent harassment, telecommunications fraud, and payment security protection reaches the financial level. It can even replace the bank entity U shield , achieving a single transfer of mobile phones of up to 5 million.

more than that, Lu Haisheng said, "MagicOS 7.0 has made a very big change in security. We no longer only make security systems, but instead work with ecological partners to build the entire security system for users, so that users can enjoy a safe experience whether they use device application services or devices. "At present, Honor has opened up 22 Kits and released 32 sub-solutions. At the same time, based on MagicOS 7.0, it has jointly built a joint laboratory with partners such as DingTalk , Antian , Ant , and Ant , and has jointly created more than 100 companies.

Overall, the newly released Honor Magic Vs series has brought disruptive innovations in the hardware field, and is not inferior to the software level. The MagicOS 7.0 it carries has achieved a leap from UI to OS. It is human-centered and has created MagicRing trust ring, Magic Live smart engine, and Turbo The four major technologies of X system engine and MagicGuard Honor Security interpret the underlying technology strength of high-end smart phone manufacturers to promote future interactive changes, comprehensively promote folding screens to enter the era of main machines, and lay a solid foundation for Honor to win the voice of the high-end market.