After fierce competition among merchants on Double Eleven, the rankings of transaction sales of several major platforms have been released. Not only are the hard power, but word-of-mouth evaluations are also factors that promote consumers' choices. Most people are particularly interested in the situation of home appliances: TCL TV sales rankings have ranked first on multiple platforms. Is this leading home appliance company really that good? After a long investigation, I will analyze it with you:
[JD , Tmall , Douyin e-commerce: TCL TV sales ranking first]
With the advent of modern life of "smart", "efficiency" and "comfortable", various small and medium-sized home appliance brands and cross-border brands have emerged, and a hundred domestic home appliance brands have contended for it. It is not easy to achieve the position of leading home appliance companies. During the 2022 Double Eleven period, the GMV of the entire category of TCL exceeded 3.4 billion, and increased by 60% year-on-year. In the TV field, it is the champion of sales of JD.com, Tmall, TikTok e-commerce, etc., which means that most users will choose TCL TV no matter which e-commerce platform they buy TV.
[TCL breaks the high-end monopoly of Japanese and Korean brands, Sony Samsung is no longer "good"]
From the data list, it can be seen that Sony TV's ranking has fallen to fifth place, and Samsung TV is gone. But about ten years ago, the domestic color TV market was still dominated by the Japanese and Korean systems. In order to break this situation, TCL started the road to transform from terminal product manufacturing to a high-tech enterprise. In 2009, it began to invest in the construction of Huaxing Optoelectronics . TCL Huaxing is currently the only two companies in China that can produce LCD screens. TCL is developing upstream to invest in the construction of TCL Zhonghuan, and is also the world's largest manufacturer of high-efficiency single crystal silicon wafers. At present, TCL's market value has exceeded 100 billion yuan, changing the country's historical dilemma of "short chips and screens" for many years.
[Holding multiple core technologies, TCL wins by relying on hard power]
Speaking of core technologies, thanks to TCL that began to layout various cutting-edge display technologies many years ago. As the first domestic company to deploy quantum dot smart screen and Mini LED smart screen, TCL TV leads domestic TVs to the world, the more famous of which is the "A++ Butterfly Wing Super Display".
This year, many TCL TVs are equipped with "A++ butterfly wing super display". It uses nano-level bionic technology to adjust the arrangement of liquid crystal molecules - arrange the originally messy liquid crystal molecules into a butterfly wing-shaped microstructure. Simply put, its light control effect is better, can suppress the brightness of overexposure, effectively remove the halo at the edge of the image, the picture has a higher contrast, and present more details to make the picture delicate and three-dimensional.
Butterfly Wing Super Display has a nanomaroon structure, which can also reduce the reflection of ambient light. Even if the environment is bright during the day, you will basically not reflect when watching TV at home. You can see many details of clouds in bright scenes such as the sky. With this technology, more families have the ultimate viewing experience and expand the ceiling of domestic TV picture quality.
TCL TV ranked first in sales on each major list of Double Eleven, which is enough to prove that TCL TV is the best choice for most consumers. TCL's brand reputation and product strength have been recognized by consumers. Have you bought a TV this Double Eleven?
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