Recently, major manufacturers have been busy with Double Eleven impacting sales. After all, in the context of a weak global economy, price reduction seems to be the easiest and only measure for manufacturers to reduce inventory and avoid risks.

Recently, major manufacturers have been busy with Double Eleven impacting sales. After all, in the weak environment of 's global economy, price reduction seems to be the easiest and only measure for manufacturers to reduce inventory and avoid risks. However, compared to other manufacturers being busy with promotions, Lenovo was once again pushed to the forefront of public opinion due to its "double price standard". The fuse actually came from a small headphone product.

At first, some netizens revealed that Lenovo's price is double-standard in the domestic market and the US market.

Then, according to media reports, Lenovo's headphones with LP80 model LP80 are sold at 79 yuan in domestic Double 11 promotion, but in the United States, the price of the same model of the headphone is only US$1.58, which is equivalent to only about RMB 11. What is even more surprising is that the price of this headset is about 11 yuan in the United States, but it is not the final price. You can also enjoy free shipping and 30% off. The price difference between a headset in China and the United States is more than 7 times. Such an exaggerated price difference is simply horrifying. No wonder Lenovo was criticized by netizens for being "double standards".

An inconspicuous headphone was originally difficult to attract attention, but suddenly became popular, attracting everyone's attention and complaints. The prices of the same headphones in China and the United States are more than seven times different in the market prices. What is the problem? The same model product has such a huge price difference, and Lenovo is inevitably questioned and complained about. As for what exactly caused such an exaggerated price difference, Lenovo's customer service responded very official, without any misunderstanding: "I don't know the situation abroad, and the price was not set by us." 's few words obviously had no substantive content.

In fact, such "double-standard incidents" are no longer "first offense" for Lenovo.

As early as 2015, Lenovo was reported by the media to have a ThinkPad W540 laptop of the same model and configuration. It was sold for US$1,374.95 on the Amazon e-commerce platform, and at 19,899 yuan on the JD , which is 6,500 yuan higher than in the United States.

One stone caused a thousand waves, and the news caused a stir online as soon as it came out. Netizens complained about Lenovo's "conscience of the US imperialist", and the negative public opinion that criticized Lenovo was one-sidedly pointed the finger at Lenovo. Under the pressure of public opinion, Lenovo made a perfunctory response, claiming that "has different configurations, tax rates, promotion strategies, etc.." finally, the Lenovo double standard incident ended in failure. However, since then, Lenovo has suffered far-reaching negative impacts in domestic brand influence and consumer reputation, but it has not yet been able to recover as it has been before.

Who would have expected that Lenovo once again made the same mistake not long after, and it was once again exposed to the dual standards of China and the United States.

Since 2012, Lenovo Group CEO Yang Yuanqing has repeatedly stated that the domestic VAT is too high. It is true that the tax rates in different countries and regions are different. It is understandable that companies price in terms of pricing in terms of specific circumstances for the sake of profit.

Capital is profit-seeking. As a consideration of different regions and other factors by enterprises, it is normal to differentiate pricing of products in different sales areas. However, a headset has a 7-fold difference in price between two places in China. The same model of laptop computers are often 6,000 to 7,000 yuan. Such a huge price difference is obviously inevitably caused dissatisfaction among domestic consumers. After all, for ordinary consumers, there is no reason to understand the pricing strategy of the company. In comparison, the difference caused by the double price standard is more real and intuitive, and obviously it is more likely to cause dissatisfaction among Chinese people.

After the last double standard incident, it caused huge public pressure on Lenovo and had a far-reaching impact on brand reputation, but it was not very heart-wrenching.

At present, at least in terms of marketing and pricing strategies, Lenovo does need to make some humane adjustments. Although high pricing is adopted compared with relatively stable domestic markets, and price reduction promotions in overseas markets such as the fiercely competitive United States are in line with the consideration of business perspectives and are also a conventional pricing strategy for commercial competition, the price difference between the two markets is a risk-taking behavior, which invisibly consumes domestic users' brand favorability for Lenovo. At least it makes it emotionally difficult for consumers to accept, and the unfair treatment and discrimination they feel are more real.

As for the headphones in this double standard incident, Lenovo has not yet made a formal response. But sincerely hope that such incidents will not happen again. If domestic users are disappointed for commercial demands, wouldn’t it be put before the horse?