Interestingly, the iPhone 14 Plus is the last model to be released this time, and the launch date was launched until early October. This may be related to product supply, but the time interval between this release cycle and the Double Eleven promotion is less than two weeks. It is not ruled out that Apple is also intending to cater to important shopping nodes such as Double Eleven and the peak mobile phone sales season in the fourth quarter.
Faced with the upcoming big promotion, as a critical moment in purchasing a phone, iPhone 14 Plus has received a lot of attention because it lowered the purchase threshold for large-screen iPhones, but it also revolved around issues such as breaking the issue of issue and not preserving the value. So how should we view the issue of preserving the value when purchasing a phone?
breaking and not preserving are two concepts:
Long before it was officially released, the "unpreserving value" of iPhone 14 Plus was estimated. SellCell, a foreign recycling research institute, previously released a report saying that they analyzed the average exchange value of more than 40 recyclers. Compared with the same period last year, the iPhone 14 and iPhone 14 Plus performed poorly in terms of value retention rates. The former depreciation rate reached 38.4%, while the latter was 38.6%, the highest in the past two years.
According to the third-party channel quote after the sale on October 7, the iPhone 14 Plus did break the issue price, which is 400~1,000 yuan lower than the official price. However, it is obviously unscientific to directly equate the breaking issue and the non-preserving value. The so-called iPhone breaks its issue, that is, the actual channel purchase price is lower than Apple's official sales price on the day it is released. Originally, the official price of the iPhone 14 Plus 128GB version was 6,999 yuan, and the price was generally around 400 yuan cheaper on third-party channels. The concept of value retention rate is simply to put it simply, the price of the second-hand mobile phone to the price at the time of purchase. Most users who choose mobile phones, of course, want to buy them at the lowest price. If they make a move in the future, they hope that the higher the better. This is the origin of the mobile phone value retention rate.
talks about the value retention rate. I believe many users still have the impression that Android phones are not as good as iPhones. Indeed, even though there are scenes of new iPhone breaking the issue almost every year in recent years, its value retention rate is still among the best, and it is also a hit in the promotional activities such as 618 and Double 11 every year.
Among the top 10 mobile phone brand value preservation in the first half of 2022 announced by Aihuihui, Apple products ranked first with a value preservation rate of 62.83%. Among the 10 models with the most trade-in models in 2021 announced by SellCell, iPhone models account for 9 seats. Among them, iPhone 12 Pro Max, as the third most trade-in smartphone, maintained its best value in 2021, and fell only 31.7% by the end of 2021.
Last year, the high-end mobile phone value preservation list released by 月动文 also showed that iPhone 12 Pro ranked second, second only to Huawei Mate40 Pro+, and iPhone 12 ranked sixth with a value preservation index of 70.6. Obviously, even if the iPhone frequently breaks its issue price, it is still very popular in the second-hand market, which has actually achieved its high value retention rate.
Of course, it must be pointed out that the update frequency of smartphones is getting faster and faster. Take iPhone for example. In the past, only one model was released every year, only once a year, and the price was strong throughout the year. Now it has become a series of four models, plus the old models, at least seven or eight models are on sale on the market. Coupled with the increasingly common discount promotions, it is difficult to achieve high value preservation, whether it is iPhone or Android flagship. It is already rare to maintain value preservation index around 70.
How to judge whether the mobile phone is valuable?
Another thing to note is that the value preservation index given by Huishoubao is defined as: value preservation index = 80% of the new market price/new phone release price × 100 when it is released. From this we can see that for ordinary consumers, it is not necessary to use the value retention rate as a reference for purchasing a machine. The longer the replacement cycle, the lower the referenceability of the value retention rate.
Ordinary users generally have a replacement cycle of 2 to 3 years, or even longer. At this time, whether it is high-end flagship phones or thousand-yuan phones, they have basically reached the end of their life cycle. There is no need to consider the value retention rate too much during the normal replacement cycle.
Under what circumstances do you need to pay attention to the value retention rate? The main thing is for people who often change their phones, especially high-priced high-end flagship phones, such as users who like to try out new phones, and players who use one phone for half a year or even two or three months after using it. Some simply buy and sell second-hand phones to play (I won’t talk about it if I am a second-hand operator).
For this type of users, mobile phones with high value retention rates will lose less money when they take action, and sometimes they can even make a small profit. At this time, there are generally the following characteristics to determine whether a mobile phone maintains its value: 1. The loss rate of is low when using . After using it for a period of time, the performance is not weaker than that of a brand new product; 2. The market recognition is high (best-selling), the official price is stable, and there are few large fluctuations; 3. The market competitors are low in substitutability, that is, the rare thing is precious.
Combined with the above three points, it can be seen that high-end flagship mobile phones with strong performance and sufficient material will maintain their value. Among them, high-end Android flagships often only have a best-selling period of about half a year. As soon as the new flagship is launched, the old flagships will be significantly reduced, and the second-hand prices will naturally fluctuate greatly. Although there are many promotions through third-party channels, the sales volume is huge, the official price is stable, and the demand for users in the second-hand market is very large, and the cycle is long, creating a high value retention rate. To say that the phone with the highest value retention rate on the market is not the iPhone, but the Huawei Mate40 5G series, which is exactly what makes things precious.
In the final analysis, whether a mobile phone maintains its value depends on the pricing, it also depends on the value of the brand itself and the recognition of users. These are ultimately determined by the experience, configuration and other aspects of the mobile phone.
The most unpreserved iPhone 14 Plus may soon become a hit
Let’s talk about it here, and you can go back to the beginning topic. How did the iPhone 14 Plus, which is considered to be unpreserved, become a "hot-making reservation"?
It is undeniable that the upgrade of this generation of iPhone 14 series is not obvious compared to the previous generation, and the iPhone 14 Plus is an amplified version of iPhone 14. If you want a large screen, you can actually choose the old iPhone 13 Pro Max. Compared with the iPhone 14 Plus, it has a better screen and a stronger camera.
However, according to our previous actual experience, the iPhone 14 Plus not only uses the A15 chip with the same performance of 13 Pro, but thanks to the redesign of the internal structure, the heat dissipation is better. In addition, the large battery and battery life optimization results, it has become the iPhone with the best battery life so far.
is a new iPhone with good cooling and performance, and a strong battery life, it can be imagined how attractive it is to gamers. A number of Android games, e-sports , game mobile phones, may be pale in front of it. What is more important is the price. According to the current channel quotation for iPhone 14 Plus and the upcoming Double 11, it is expected that iPhone 14 Plus will have a price reduction space of about 800 to 1,000 yuan at that time. Just imagine, how could a large-screen iPhone costing around 6,000 yuan not hit?
As for the second-hand market related to value preservation, some industry insiders believe that it is better to choose the second-hand iPhone 13 Pro Max than to buy iPhone 14 Plus.
Considering the discontinuation of the iPhone 13 Pro series, affected by supply and demand, the iPhone 13 Pro series may maintain a high value retention rate in the second-hand market. From this point of view, it seems that it is indeed very pleasant to buy the iPhone 13 Pro Max, but don’t forget that the second-hand price of the old iPhone is also affected by the price fluctuations of the new iPhone. With the subsequent large-scale deployment of the iPhone 14 series, there may still be room for its channel price to decline.
For this reason, my purchasing advice for you is: If you want to buy a large-screen iPhone, it is wise to wait for the shortest time to buy an iPhone 14 Plus; after the price of iPhone 14 Plus is reduced, the second-hand price of iPhone 13 Pro Max is expected to further loosen, and it will not be too late to make a decision at that time.
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