In people's traditional impression, the outside world thinks that domestic machines have the lowest value retention rate, and it is relatively common to reduce the price by 1,000 yuan in a few months after release. Apple 's value retention rate is very high, which is impossible for such a thing to happen. But now the situation has reversed. The first sale of iPhone 14 Plus has broken the issue price, and the third-party price cut of more than 1,000 yuan is surprising. Isn’t this more cruel than Android?
iPhone 14 Plus was first sold through omni-channel on October 7. The official sales are open and there is no need to rush to buy like the Pro series. This seems to have destined that the market will not be too good. The third party directly saw a price cut of between 400 and 600 yuan. The first release broke the issue. The last time this happened was the standard version of iPhone 14, but this time the situation was even more serious, and the price reduction quickly broke the historical record.
According to information leaked from Huaqiangbei, the iPhone 14 Plus top-end 512GB version is only 8,680 yuan, which is a direct reduction of 1,010 yuan compared to the official price. This is just the situation on the day of its first release. Comparing the Android camp, although the price will not be too stable, the decline of thousands of yuan will take at least one or two months. There has never been a step like Apple, and there has been such a decline on the day of its first release.
Some scalpers said that they have gained a memory from the incident of poor sales of the standard version of iPhone 14. This time, there has been no large amount of stockpiling of iPhone 14 Plus, and there has been a severe break. In fact, analysts have also made predictions before that this sales volume is destined to be too good. After all, it is just a proportional increase based on the standard version. Apart from a stronger battery life, there is no advantage. Why should consumers pay?
In the content produced by the blogger who received the media review, the iPhone 14 Plus was described as the "most cost-effective" model, and praised Apple's conscience in configuration, but consumers gave completely different views. For example, the media boasts about the most "ultra-long battery life" is actually not as good as the iPhone 13 ProMax released last year. After all, there is no adaptive refresh rate, and there is definitely a gap in training.
In addition, iPhone14 Plus only has a 60Hz refresh rate, even with iOS 16 smooth animation, it will be a little stuck, which is destined to be less smooth than 120Hz refresh rate, otherwise Apple does not need to upgrade high refresh rate for the Pro series. Most people have not used too high refresh for those so-called "full blood version" 60Hz refresh sounds that are smooth enough. In fact, this is better to accept. To give an inappropriate example, "It is easy to go from frugality to extravagance, but it is difficult to go from extravagance to frugality". If you use too high refresh, you will never be able to go back.
In addition to the previous two problems, the notch screen may be the most unbearable thing for fans. After all, many people have to use it "barely" for a while after buying a new phone, so that others know that they have changed to the latest version of the phone. But the iPhone 14 Plus has not changed anything compared to the previous generation. It is difficult for outsiders to know if you have changed to a new phone, which has also dispelled some friends' desire to change the phone. Cook miscalculated.
Friends, do you think the poor sales of iPhone14 Plus is because Cook’s wrong prediction of the market?
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