However, whether it is the recent sales or the reputation of many consumers, it proves that this machine is a not very successful mobile phone, and everyone seems to be more enthusiastic about the Pro series.

iPhone13 As the machine that killed the list last year and this year's 618, it can be said to be the most successful (selling) machine in the iPhone 13 series. Its successor, iPhone14, should also have similar attributes.

However, whether it is the recent sales volume or the reputation of many consumers, it proves that this machine is a not very successful mobile phone, and everyone seems to be more enthusiastic about the Pro series.

and recently Apple shares fell 4% in early Wednesday trading. Apple is worried that the sales of iPhone 14 will not look good in the future, so it canceled its plan to increase the production of iPhone 14 by 6 million units in the second half of the year. This shows that Apple itself also realizes that the iPhone 14 has not aroused too much interest from consumers. So what is the reason?

The answer is that there is no differentiation. The difference between

does not refer to the difference between iPhone14 Pro series. There must be a big gap between the ordinary version and the Pro version of the same generation. This difference refers to the gap between iPhone 14 and iPhone 13 . OK, take out an iPhone 14 and an iPhone 13, , can you tell me which one is the latest iPhone 14 this year? It's simply impossible. Because there is basically no difference in their appearance, there is no difference in either the back panel or the front panel.

consumers are more or less vanity . Some consumers may have a more serious vanity , which is normal. I bought a new iPhone 14 this year. Others thought I still bought an old iPhone 13? Of course, iPhone 13 users were happy, there was no difference between iPhone 14 and my 13!

If you deny a product because of the appearance that has not changed, it will look a bit superficial. But the problem is that its inner self has not improved much! This year, Apple did a stupid thing, which was to use the A15 processor for the iPhone 14.

I have to say that the A15 of iPhone14 is a full-blooded version, and its performance is definitely stronger than the A15 of iPhone13, but the question is how much stronger? 5% or 10%? Anyway, many reviews show that there is no difference between the two processors in terms of gaming and daily experience. The main camera of iPhone14 camera has been replaced by the main camera of iPhone13 Pro, but how strong is the perception? The memory has increased to 6G, but the memory mechanism of the iPhone is already very excellent. Will ordinary users really feel the obvious difference because of increasing the 2G of memory?

So this generation of iPhone14 should be called iPhone13s. Because its improvement over iPhone13 is really the same as iPhone6s, iPhone6, as well as iPhoneXs and iPhoneX.

and there are also problems with the name of this generation of processors. I think the next generation of iPhone 15 processor is called A17, and the iPhone 15 Pro's processor is called A17Pro. It's outrageous to use the processor from the previous year, as if it's just declaring that the processor of the iPhone 14 is inferior?

Think about the iPhoneXr back then, because of naming and pricing issues. "r" means low-level in the eyes of consumers, and it is indeed lower-level than iPhoneXs. Later, after a lot of price reduction, Xr became a real fragrance machine.

and iPhone11 is a very successful example of differentiation . First of all, the name changed from the previous generation of Xr to the digital generation 11, instead of the "r" suffix with "r" and its camera also changed to dual camera , which is consistent with the flagship Xs of the previous year. Then consumers have seen the huge upgrade of , so the sales of iPhone 11 must be very excellent.

and iPhone12 has a huge improvement compared to iPhone11, with 5G, right-angle border, Oled screen, and even exactly the same as the front of iPhone12Pro. Consumers have also seen a lot of differentiation. After all, if you buy 12, others must know that they are using iPhone 12 instead of other phones.

. Compared with iPhone12, the back panel design of iPhone13 is similar, but the camera arrangement has changed to , and the difference is also very obvious. You can see at a glance that it is the latest iPhone13 instead of 12.At the same time, the processor has been upgraded and the price has not changed. At the same time, the chips on Qualcomm have been bad . Therefore, although iPhone 13 has not made too differentiated from iPhone 12, its sales are still very high. (It is estimated that sales will still be on the list this year's Double Eleven 13)

In the second half of this year, Qualcomm finally released the Snapdragon 8+ processor based on TSMC's process, and the performance and power consumption returned to normal, which is also bad news for the iPhone 14. This means that everyone has more choices for mobile phones worth 5,000 yuan. Moreover, iPhone 14html has 70,000-year-old , and it is still 60Hz refresh rate in 2022. The battery is also , and charging is also slow. At this price, there are very good choices for both Huawei , Xiaomi , OPPO and VIVO.

Now Jiumei can think of a way to save sales of iPhone 14, which is to reduce the price. Just like the iPhone Xr that year, the official price reduction is still possible. It is still possible for iPhone 1 to become a real fragrance phone. I hope Cook can understand this!