【 Mobile China 】In the technology digital circle, the Apple press conference can be called the "Technology Spring Festival Gala". Apple usually holds two press conferences every year, and the autumn press conference will launch new iPhone phones. On September 8, Apple held a 2022 autumn new product launch conference and launched new products such as iPhone 14 series, Apple Watch Ultra, the new generation AirPods Pro, etc., which can be said to be full of practical information. Among them, the iPhone 14 series includes four products: iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. After the
press conference, the iPhone 14 series was simultaneously launched on the official website of China, with a price starting from 5,999 yuan. In addition to the exquisite "Lingdong Island" design of the iPhone 14 Pro series, many people have found that this year's iPhone 14 does not have a mini version, but instead adds a new product line of Plus, with the screen size of 6.1 inches. Maybe you will wonder why Apple has added a brand new product line and is the iPhone 14 Plus worth buying? Today, Mobile China will answer you one by one. Why has the Plus product line been added to
? Apple has launched mini models for the iPhone 12 series and the iPhone 13 series, but the market performance has been lukewarm. According to a report by Consumer Intelligence Research Partners, the iPhone 12 series accounted for 63% of iPhone sales in the United States as of June 2021, while the share of iPhone 12 mini and iPhone XR is only 5%. In a sales report released by consumer data research firm CIRP, the iPhone 13 series accounted for 75% of overall sales in the March quarter, but the mini version sold only 3%, which was even worse than the iPhone 12 mini.
It can be seen that Apple may have no choice but to give up the mini product line, and the iPhone 14 has become a "substitute" for mini. Previously, Antutu released the second quarter user preference list, with the 6.7-inch screen share as high as 33.5%, 6.6-inch screen share accounting for 22.6%, while models below 6.4-inch models account for only about 10%. After the product strategy of Phone 8 Plus to iPhone X changes, Apple realized that the large screen is the demand of most users. In order to prevent the iPhone 14 series from "faulting" and to further promote sales, Apple resolutely decided to return Plus product line.
iPhone 14 Plus has a clear positioning. Larger battery and larger screen have become advantages, and the price difference between upper and lower products is also within a suitable range. With the launch of the iPhone 14 Plus, it will have an impact on the original market structure and will also shake the hearts of the iPhone 8 Plus "nail household".
Many people are hesitating between iPhone 14 and iPhone 14 Plus, not knowing whether the Plus version is worth it. Mobile China will comprehensively compare these two new phones for everyone, so that everyone can buy the new phone that suits them best. In terms of price, the starting price of iPhone 14 is 5,999 yuan, and the starting price of iPhone 14 Plus is 6,999 yuan. The configuration gap caused by this 1,000 yuan difference is mainly the screen and battery life.
iPhone 14 uses a 6.1-inch ultra-retinal XDR screen with a resolution of 2532×1170, while the iPhone 14 Plus has a 6.7-inch XDR screen with a resolution of 2778×1284. Both support ultra-high contrast and color accuracy and original color display. The screen of the iPhone 14 Plus version has increased by 21%, and other values have not changed significantly. If you like a large screen, you can "enter" the Plus. In terms of
imaging, both new machines are equipped with 12-megapixel main cameras, using a new main camera combined with optimized image processing technology. The low-light performance of ultra-wide-angle lens and front-facing camera is increased by 2 times, the main camera is increased by 2.5 times, and the movie effect is improved by 2 times. 4K movie effect mode video (24fps) can be shot in mode, and the front original depth camera also supports f/1.9 aperture and autofocus. In terms of performance, both new phones are equipped with A15 bionic chips with a 5-core graphics processor (same as iPhone 13 Pro), the internal design of the body is completely upgraded, and the heat dissipation performance is better. In terms of battery life of
, the iPhone 14 Plus video playback can be up to 26 hours, while the iPhone 14 has 20 hours. The official publicity is that the power can be used from morning to night, and the charging power is 20W. At the same time, the iPhone 14 weighs 172g and has a thickness of 7.8mm, while the iPhone 14 Plus is 203g and has a thickness of 7.8mm.It can be seen that the battery life of the iPhone 14 is inferior to the Plus, but the weight is nearly 30g lighter. If you have no requirements for battery life (most iPhone users carry power banks with you), then the iPhone 14 may be a better choice, after all, the weight of the phone Lightweight can relieve wrist fatigue to a certain extent.
To sum up, the gap between this 1,000 yuan is 6.7-inch large screen and 26-hour battery life. If you are a large screen user and like to play games, then buying an iPhone 14 Plus is done. If you have a special liking for the previous mini And with a limited budget, the iPhone 14 is the best choice. Regarding Apple's reboot of the Plus production line, China believes that the iPhone 14 Plus will be the choice of most people. This "mid-range product" of the iPhone 14 series can bring high sales while preventing the volume-making strategy from destroying Apple. High-end positioning is indeed a good move for Apple.
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