As usual, the new iPhone 14 series will arrive in September, and many netizens are full of expectations for it. Previously, the supply chain revealed that the first batch of iPhone 14 series stockpiles is close to 95 million units. Many netizens believe that based on the sales ratio of previous iPhone models, the standard version model will still account for most of the iPhone 14 series shipments. But the latest revelations bring unexpected news.
iPhone 14 ProMax accounts for the highest proportion of stock
According to the latest reports, judging from the display production and shipment data of the iPhone 14 series supply chain, Apple is extremely optimistic about the sales expectations of the iPhone 14 ProMax model at the end of this year. It is reported that this is because the new generation of iPhone series products will focus on the Pro version, rather than the standard version.
According to news from DSCC analyst Ross Young, from June to September this year, a large part of panel shipments in Apple’s supply chain were related to the iPhone 14ProMax, with a single model accounting for 28% of the total. Followed by iPhone 14 and 14Pro, both models account for about 26%, while the newly added iPhone 14Max model accounts for about 19%. Judging from the information on the production side, iPhone 14ProMax accounts for about 29% of production, and iPhone 14Max accounts for about 21%.
This means that among the first batch of approximately 95 million units of the iPhone 14 series, the iPhone 14 & 14Max models account for a total of approximately 45% (42.75 million units), and the iPhone 14Pro & 14ProMax models account for approximately 45% (42.75 million units). The total proportion is about 55% (52.25 million units). The sales volume of the Pro version is expected to be higher than that of the standard version, which is the first time for the iPhone.
13Pro series is selling well, and the 14Pro series has increased weight
Objectively speaking, since the iPhone 13Pro series has brought significant improvements in screen, image and battery life compared to the previous generation, it has achieved market results higher than expected. Among them, the 13ProMax machine The model has brought more obvious effects, and many users have changed their mind about the original mediocre battery life of the iPhone because of this model.
It is not difficult to see that based on the considerable revenue brought by the hot sales of the iPhone 13Pro series, Apple has increased the upgrade weight of the iPhone 14Pro series. From the inside out, the configuration gap between the iPhone 14 standard version and the Pro version will further widen. Big, major upgrade changes are gathered on the Pro version.
It is reported that iPhone 14Pro & 14ProMax will be equipped with the new generation A16 processor, adopt the latest customized exclamation mark hole-punch screen, the screen supports 120Hz adaptive refresh rate, and the imaging system is upgraded to a 4800W three-camera combination, which will bring even better performance , images and screen experience. The standard version of iPhone 14 & 14Max will still be equipped with the A15 processor, will still use notch screen, and will still use a 1200W dual-camera combination. The overall configuration is not much different from iPhone 13.
Therefore, the gap between the iPhone 14 standard version and the Pro version has further widened. Based on this situation, some analysts have made price predictions for the iPhone 14 series: Since the standard version has a smaller improvement, it will maintain the original price. The starting price is 5,999 yuan; since the Pro version incorporates major upgrades and changes, the hardware cost may increase, so the price will increase compared to the original price, with a starting price of 8,799 yuan.
ends with
Taken together, the exposure of the iPhone 14 series stocking details has brought information about the stocking proportions of the four new iPhone models, revealing Apple’s idea of increasing the configuration gap to improve the Pro version, so the iPhone The 14 standard version has little change compared to iPhone 13, which is a profit-seeking behavior by merchants. It is rumored that the iPhone 14Pro series will bring changes in "increased quantity and price", and the stocking ratio of the 14Pro series this time is about 55%, indicating that Apple is very optimistic about its sales. What do you think about this?
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