research institute QuestMobile recently released a half-year insight report on China's smart terminals in June 2021. There is also a set of data about Huawei, Xiaomi, OPPO , vivo four typical domestic smart terminal brands Advertising cost data.
report draws . From January to June 2021, Huawei, Xiaomi, OPPO, vivo, the four advertising costs of the change curve , in February can see the highest in vivo and Huawei , And the gap between the various companies in April was small. During the 618 e-commerce promotion period, it seemed that Xiaomi had the highest investment.
The specific video platforms that major brands focus on are also very different. Xiaomi turned out to be Himalaya, and OPPO turned out to be Youku. Some friends may think that the accuracy of this data is not easy to say. After reading its statistics, it is mainly the actual advertising costs monitored by this market research agency, mainly the hard and wide advertising costs, Excluding soft advertising, search, sponsorship, etc. Indeed, if you want to talk about sponsorship, obviously OPPO, vivo, and many video platforms' variety shows have coverage
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which mobile phone manufacturer places ads a bit more?
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