The audio gameplay is changing! Portable audio, smart audio becomes the mainstream

Many people say that audio is already a sunrise industry, and no one plays it at all. In fact, people who hold this view are understandable. There are many reasons for the downturn in the audio industry. Even fewer people play traditional hi-fi, much less than in the 1980s and 1990s. And the old generation of audiophiles are getting old gradually, and there is a phenomenon of disconnection, and there are not many new main forces. Some people have summed up a few points: audio is so expensive, how can young people afford it; raising a family is tiring, so there is no time and spare money to play this stuff; in the era of streaming media, a mobile phone and a pair of earphones of 9.9 yuan are enough Already; the first thing to do when playing audio is a good house, a listening room, or turn up the sound a bit louder and knock on the door downstairs to complain. Someone needs to bring the audio system, there is no good atmosphere, and I don't know how to play.

In fact, there are many people who have speakers now, but some changes have taken place in the gameplay. There is no such "burning" , mainly portable speakers or smart speakers. Open Jingdong , you will find all the audio sales rankings, and there are many audio products with millions of sales.

For example, Xiaomi AI smart speakers have accumulated more than 2 million reviews on JD.com; Xiaodu's smart X series speakers have accumulated more than 1 million reviews. And these are only the data of a single e-commerce platform, and it is possible that the actual sales volume exceeds 10 million units. Xiaodu X series is actually a smart screen, but the configuration of the audio part is OK, so when Jingdong is classified as audio, it can also work.

The Xiaodu X10 smart speaker was launched in October last year. It was a huge success as soon as it was launched, and the sales volume of Xiaodu X10 was still considerable.Relying on the powerful AI capabilities of Baidu , continuous dialogue capabilities, gesture recognition, voiceprint recognition, and smart wake-up based on full-duplex and NLU technology will make it easier for users to use; it is highly intelligent.

The exterior design is designed by the top design team in Silicon Valley, using metal, mesh and other materials to seamlessly assemble, and a metal ring base is added at the bottom. Among them, the new product T10 designed by this team has won the title of "the " Oscar" in the product design field, and the iF design award . The configuration is quite good. screen, 1280*800 resolution, 20mm slim machine, 8W speakers, 300cc large sound chamber, equipped with 5 million cameras.

At the same time, there are 10+ mainstream video short video platforms and 3 major music platforms access, including, QQ music, Kuwo Music , Kugou Music , iQiyi, Station B, Douyin, Youku , Tencent Video, Haohao Video, Douyu Live, etc. make it easy to listen to songs and watch videos. It is only 948 yuan, which is also a record low price during this period.

Portable audio has become the main force.

The times are changing, and the way of listening has also changed. Portable Bluetooth audio has become more popular in recent years, with various prices, ranging from several domestic brands. There are people who choose from ten yuan to tens of thousands of foreign brands. Among the portable bluetooth speakers, JBL series of music drums, music pulse, FLIP ESSENTIAL, music God of war have relatively good sales.

Ares 2nd generation

The most domineering among them is JBL BOOMBOX2 Music God of War 2nd generation, which is a portable speaker with super bass, can be partying, built-in 2 4-inch bass and dual auxiliary bass, 2 six-unit 20mm tweeter Combination, IPX7 waterproof, 10000mAh battery, 24 hours of continuous playback. It is a lot better than the previous generation, with built-in 80-watt high-power driver, Bluetooth 5.1, etc.

This JBL BOOMBOX2 Music God of War 2 is good, but it is usually priced at 3899 yuan, so many people who like it are discouraged, and with the arrival of the 618 shopping festival, I think the price of JD.com's self-operated is a lot lower. As much as 900 yuan, the price is less than 3,000 yuan, no wonder it is in the top of the 618 Jingdong audio sales list. For those who like this sound, this is a rare opportunity to get into the phone.