In recent years, with the continuous increase of smart phone functions, the screens of mobile phones have gradually increased, but the portability of large-size phones is relatively lower, so the voice of small-screen flagships has become higher and higher.
Apple is concerned about this problem, so when the iPhone 12 series was released last year, it launched a 5.4-inch small screen iPhone 12 mini, which is the first time Apple has shrunk the screen of its flagship mobile phone in the past two years.
However, the market performance of the iPhone 12 mini has been unsatisfactory. Although the iPhone 12 mini is the cheapest one in the iPhone 12 series, it is also the worst-selling one in the series.
reveals that iPhone 12 mini is about to cut production
According to relevant overseas media reports, relevant supply chain sources revealed that Apple is currently planning to reduce the production of iPhone 12 mini phones.
In fact, as early as a month ago, analysts from the well-known investment institution JP Morgan Chase disclosed this in the iPhone production forecast. They lowered the iPhone 12 mini build number by 11 million units.
The supply chain news this time seems to confirm the iPhone 12 mini production reduction plan from the side.
It is worth noting that JPMorgan Chase analysts also revealed that demand for the iPhone 12 mini is weak and global sales are too bleak. The Apple supply chain may even stop production of this phone in the second quarter of 2021.
The iPhone 12 mini body is too small, which brings battery life.
According to market feedback, one of the main reasons for ’s dismal sales of iPhone 12 mini is poor battery life. Because the screen of the machine is too small, it also brings a significant reduction in battery, which brings a serious shortage of battery life.
However, analysts said that Apple will not directly cut off the mini product line for this reason. They will still launch four new devices in the second half of this year, including the small-screen version. I wonder if Apple will solve the problem of battery life. Injury problem.
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