On January 28, the big data agency IDC announced the global mobile phone sales data for the fourth quarter of 2020 and the whole year. In the fourth quarter, the epidemic was gradually brought under control, and the global mobile phone market showed an upward trend as a whole. Among them, Apple's mobile phone surpassed Samsung with an absolute lead and returned to the world's number one sales.
Since Apple’s new phones are generally released in autumn, the fourth quarter of each year is the peak period of iPhone sales. In October 2020, Apple released the iPhone 12 series, as Apple's first 5G model, attracting more users to switch phones. Recently, Apple’s financial report also pointed out that the sales of the iPhone 12 series far exceeded expectations. In China, where the epidemic has been effectively controlled, iPhone sales have achieved 57% growth.
However, among many mobile phone manufacturers, the highest sales increase is not Apple, but Xiaomi. 2020 is an extremely glorious year for Xiaomi. Both the third and fourth quarters have entered the world's top three and achieved more than 30% sales growth.
In 2020, Xiaomi launched many cost-effective models such as the Xiaomi Mi 10 series and the Redmi K40 series, and the total sales began to approach Apple and Samsung. The brand with a more serious decline in sales in the fourth quarter was Huawei. Due to insufficient chips, Huawei’s mobile phones were seriously out of stock, and this phenomenon cannot be changed in the short term.
IDC also released the mobile phone sales list for the whole year of 2020. In addition to the sales in the first three quarters, Samsung's mobile phones are still far ahead of other brands, ranking first, but sales have declined. Apple and Huawei ranked second and third respectively. The sales of the mobile phone market fell throughout the year, but Apple did not seem to be affected. Sales have been rising. Among the top five brands in the ranking, Xiaomi still maintained the highest growth rate.
In addition, the only difference between the fourth quarter list and the full year list is that OPPO has been replaced by vivo. The poor performance of OPPO phones in the first half of 2020,Vice President Shen Yiren resigned, and vivo ranked among the top five in the world. OPPO sales recovered in the second half of the year and returned to the top five.
As Huawei is still facing a shortage of chips in 2021, it is expected to fall out of the top five in sales. It is speculated that next year’s rankings will be Samsung, Apple, Xiaomi, OPPO, and vivo. Among them, Xiaomi will continue to maintain a relatively high growth rate, and the overall sales will gradually catch up with Apple and Samsung, and be tied for the top three in the mobile phone industry.
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