What's so special about tens of thousands of mobile phones?
8848 Titanium mobile phones will tell you: Without him, it is expensive.
From the time when it was all the rage to today, the 8848 titanium mobile phone has obviously fallen into the altar.
1. The 8848 mobile phone has become the king of 2 billion gold mobile phones
8848 titanium mobile phone is the founder of Du Guoying.
once founded and popularized many brands such as "Beibeijia", " OZing " and "Small Can Tea".
Obviously this is a master who is good at building a brand image, and he has his own set of methods for network marketing and crowd positioning.
And because of this, the 8848 titanium mobile phone, from naming to positioning, reveals the "exceptional" everywhere.
is called 8848 titanium mobile phone, because 8848 symbolizes the height of Mount Everest , and represents the pursuit of the brand to reach the top.
In order to fit the name of this mobile phone, the spokesperson of the 8848 titanium mobile phone also abandons the celebrity artists with their own traffic. Instead, they choose the entrepreneur Wangshi .
Because Wang Shi has climbed to the top of Mount Everest, combined with the meaning of the naming of the mobile phone, choosing Wang Shi as the spokesperson is a match made in heaven.
The most important thing is that the 8848 titanium mobile phone is priced at more than 10,000 yuan. The price itself does not consider the entire audience, but is positioned on businessmen and entrepreneurs who want to build a business image.
This is in line with Wang Shi’s identity as an entrepreneur.
accurately target the audience, the product naturally also needs to meet the needs of the audience.
For a long time, 8848 titanium mobile phones have achieved this demand to the extreme.
such as appearance. Business people pursue image and face, the appearance of the 8848 titanium mobile phone is extremely luxurious, with gems embellished and leather wrapped, from the appearance alone, it is full of luxury.
For example, business people value privacy extremely. The 8868 titanium mobile phone also has functions of encrypted calls and privacy space, which greatly meets the needs of business people for privacy protection.
To achieve the ultimate in a market segment is the king.
Relying on precise positioning and precise demand, in the first two years of its establishment in 2015, the sales of 8848 titanium mobile phones reached 248,000 sales.
Compared to the sales of thousands of mobile phones and hundreds of thousands,Many people may find this sales volume unremarkable.
But don’t forget, the price of the 8848 titanium phone is several times that of a thousand yuan phone.
Therefore, in just two years, the 8848 titanium mobile phone has attracted 2 billion gold, which is beyond the reach of many mobile phone brands.
2. The 8848 mobile phone fell behind the altar
But now, the 8848 titanium mobile phone, which was once all the rage, is no longer as good as before.
The commercials that were once seen everywhere on TV are now gradually fading out.
's sales data on a certain platform can only be described as dismal.
Obviously, infinite scenery has become a thing of the past.
What caused the 8848 titanium mobile phone to fall to the altar is the result of a combination of internal and external factors.
As mentioned earlier, the reason why the 8848 titanium mobile phone can go out of the circle lies in its brand image, design and privacy function.
But in other configurations, the 8848 titanium phone is not much better than an ordinary thousand yuan phone, and may reach the standard of a 2,000 yuan phone, but it does not match its value of tens of thousands.
No matter how luxurious the appearance of mobile phones is, after all, mobile phones are still more technologically related products.
can be attracted by the luxurious appearance in a short time,After a long time, the performance will be pursued.
In the same product introduction, other mobile phone brands spend most of the space on the product performance, while the 8848 titanium mobile phone spends a lot of space on the appearance and accessories of the phone, but there is very little introduction to the product performance .
Obviously, compared with various high-tech mobile phones on the market, the 8848 titanium mobile phone is not at all dominant.
On December 10th last year, the 8848 titanium mobile phone announced the closure of the "private call" function, which undoubtedly added another snow to the sales of the lonely 8848 mobile phone.
"Private call" is the core function of the 8848 mobile phone. However, according to the requirements of the Ministry of Industry and Information Technology of the People's Republic of China and related operators, telephone users need to register their real identity information.
The "private call" function of the 8848 mobile phone obviously does not meet this requirement. Although the 8848 mobile phone wants to maintain this function for the user, under the relevant regulations, it can only be stopped.
To this end, the 8848 mobile phone also proposed a solution.
For users who need to use the encrypted call function, a personal assistant transfer service will be provided as an alternative to ensure that users can continue to enjoy the communication function of hiding the calling number.
can dial a number and need to find a human first. This troublesome operation has already persuaded a large number of users in need.
Let’s talk about the "privacy space" function of 8848.
The so-called "privacy space" means "one phone, two systems". Using different password locks or fingerprints, two spaces can be set, which greatly enhances the privacy of the phone.
But with the rise of other mobile phone brands, there are already many Android phones on the market that all have the same functions. This feature of
8848 mobile phone is no longer unusual.
The price is high performance and low, and the core functions are no longer dominant. It seems that the loneliness of the 8848 mobile phone is not surprising.
3. Can the 8848 mobile phone break through?
Du Guoying is obviously a master of marketing.
8848 mobile phone fell from Fengshen to the altar again, not relying on its high-end performance, but more on the brand image it advertised, thus capturing a certain part of the crowd with precise needs.
But in the final analysis, the brand vitality created in this way is too short.
No matter how luxurious the mobile phone looks, the main value of the mobile phone is still focused on product performance.
Luxury appearance As long as the brand is willing to achieve the ultimate, I believe that many mobile phone brands can produce good-looking mobile products.
But high-tech technology,However, it needs to be supported by solid technology, and it is also to maintain the development of an enterprise and the real lasting vitality.
The 8848 mobile phone focuses on the needs of a certain segment of the population, even if it can create a sales myth in a short time.
But for a long time, this mobile phone brand that is unable to meet the common needs of the market has neither technology empowerment, product advancement, nor new marketing methods. It has fallen among other emerging mobile phone brands. The downwind is inevitable.
When the original advantages are no longer and the mobile phone competition is fierce, if the 8848 wants to break through, perhaps the only way to start is from the development of core functions, expansion of the demand group, and price reduction.
Author: Jingxing behavior
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