mobile phone market competition is not only reflected in marketing expenses and sales volume, but also hidden in the reading data of each consumer’s attention vote. Through reading, commenting, collecting, forwarding and other behaviors, users continue to express The preference and concern for mobile phone brands.
has launched the "Headline Mobile Phone List" every month, focusing on the mobile phone market in the public opinion field, analyzing the rising and falling trends of various brands, and gaining insights into user groups' preferences and consumption trends.
brand list: , millet , more attention than Apple, OV rose up this month
As the last month of 2020, the mobile phone industry this month can be described as a hundred flowers blooming, many manufacturers have released their last flagship models of this year, the attention of related brands Degree also has different degrees of growth. It has become Huawei’s practice for
to release two nova flagship series every year. As the last update of this year’s nova series, Huawei released a new nova 8 series this month. In the focus on new phones, the nova 8 series of chips is undoubtedly one of the focuses of industry discussions. This is the first time Huawei has not upgraded the chips in the new nova series. In addition, after the attention of cutting glory faded, Huawei's overall attention also declined slightly.
Xiaomi is undoubtedly one of the last brands that the industry pays attention to this month. On the one hand, Xiaomi broke the convention of releasing a digital flagship series at the beginning of the year and chose to release the Xiaomi 11 series this month. On the other hand, it is the world's first launch of the Qualcomm Snapdragon 888 machine. Models, as well as the wifi 6 enhanced version, Harman Kardon and other functional highlights, earn enough attention for brands and models. This month, Xiaomi continued the growth trend of the previous month. With two consecutive months of growth in attention, it surpassed Apple in one fell swoop and ranked second in the industry this month.
OV has become the most rapidly rising brand this month, especially vivo has doubled its attention this month compared with last month. Vivo released a new X60 series this month, among which the cooperation with Zeiss and the second-generation micro-head became product highlights. OPPO's Reno5 series released this month also continued to exert strength in the field of camera and anti-shake, and the new products also brought more than 50% increase in attention.
Honor recently released news about the release of the new machine V40, which is also the first model released after cutting with Huawei. We will wait and see how it performs.
model list: Xiaomi Mi 11 reached the top strongly, and vivo flagship performed well
This month, three new models entered the model list, and at the same time showed the "three-point world" situation of Xiaomi, Huawei, and Apple, each occupying three seats on the list. , And vivo’s X60 successfully broke through, and successfully entered the top three user searches this month.
Mi 11 attracted a large number of user searches this month, and single product searches accounted for more than half of the overall search volume on the list. The Xiaomi brand as a whole brought nearly 60% of the searches on the list. Since August, the Supreme Commemorative Edition model launched by Xiaomi has been receiving industry attention, and the Redmi K30 Extreme Commemorative Edition is one of the most focused models, and the search volume has risen slightly this month. In addition to the nova 8 released this month, Huawei's previous flagship Mate40 series is still on the list. Compared with other versions, the release date of Mate40 is late, just opened this month, so it has brought a 70% increase in search volume for the product, and the increase has become the highest on the list.
The search volume of iPhone 12 series models dropped by more than 40% this month. In the face of the bombardment of new domestic phones, how Apple's new phones remain attractive to users is also an issue that Apple needs to solve.
feature list: Xiaomi 11 and nova 8 swept the feature list, and under the support of Zeiss, the X60 successfully broke through
. Compared with the model list, the brand concentration in the hot feature list is more obvious. Xiaomi and Huawei together occupy eight seats. This month's popular functions are still occupied by screens, cameras, chips and charging functions. Among them, the screen has the most data volume on the list this month, followed by the shooting function.
In the screen function, the four-curved flexible screen of Xiaomi Mi 11 occupies the top of the list, and the two screens equipped with nova 8 and nova 8 Pro are both on the list. It is worth mentioning that OnePlus is among the many flagship phones with high refresh. It still maintains the market memory of the screen, which shows its profound skill. zCompared with the first appearance of 3z
on the X50, 3z
won the first place in the function list. The second generation of the X60 also showed strong competitiveness and became the most focused camera function this month. As the main camera function of the nova 8 Pro, its camera is also ranked on the list. Unlike the nova 7's front-focus dual-camera, this time the nova 8 Pro has shown good strength in the rear camera.
Hot Words List: The absolute focus of new machine cost month, cross-border cooperation has become a trend
Judging from this month’s industry hot words list, the new machine is a well-deserved key hot word this month, and the release of flagship models from multiple manufacturers has also increased. The attention of the entire industry.
and other hot words are also confirming the trend of this month and even the follow-up industry. On the one hand, the screen function continues to be polished. In addition to the previous high-brush function, more and more models are equipped with 2K, eye protection and other functions. work hard. On the other hand, cross-circle cooperation between manufacturers is becoming more and more common. First, Huawei and Leica, this month's vivo and Zeiss, and then there may be more classic cases presented to users. In addition, mobile phone manufacturers are no longer satisfied with a mobile phone screen. Xiaomi TV, Huawei and Honor smart screens are all good examples. Nowadays, car screens have also become the territory of mobile phone manufacturers.
Douyin list: Huawei continues to lead, and OPPO step by step is pressing
This month's Douyin list is ranked according to the popularity index of each brand on the Douyin brand. The popularity index is based on the mass content of Douyin, which takes into account the overall video production, consumption, and interaction volume, and the weighted distribution data is calculated.
Huawei continues to lead the Tik Tok list this month. In addition to the release of the new nova 8 series, Guan Xiaotong, Yiyan Qianxi and Da Neng and other celebrities helped to keep the brand popularity at a high level. Although the
Honor did not have a flagship model released this month, due to factors such as Honor’s 7th anniversary and the upcoming V40 release, the ranking rose to third this month. And vivo has made big moves this month. The cooperation between X60 and Zeiss has attracted strong attention in the industry. At the same time, the CCTV news broadcast new product release has become one of the highlights of the industry this month.
