[Mobile China News] As one of the fastest-growing mobile phone brands in China, OnePlus currently has expanded the e-commerce platforms of Tmall and Suning.com in addition to JD and the official website. In the just past Double 11 shopping carnival, the sales of OnePlus 8T and OnePlus 8 series on all platforms easily exceeded 100 million, and the more eye-catching OnePlus 8T Cyberpunk 2077 limited edition was launched on all channels in 25 seconds. Sold out, it can be said that it is a hot style. In addition to online channels, users also need to have face-to-face "zero distance" contact with new products. Starting this year, OnePlus has focused on expanding offline sales channels. The country has covered 240 cities in 31 provinces, and the growth rate of offline cooperative stores has reached 316%. Compared with online e-commerce platforms, the offline physical store experience is more intuitive, and the service will be more timely and in place. In order to have a hearty communication with users, OnePlus "Fuel Day" was born.
Refueling Day is an exclusive welfare day set up by OnePlus for refueling people. It originated from the date when the OnePlus community went online, December 17, 2013. On the 17th of each month, both online and offline can participate in the official rich welfare activities. Currently, the Fueling Day activities have come to 16 cities including Beijing, Shanghai, Shenzhen, Guangzhou, Changsha, Wuhan, Xi'an, Jinan, Zhengzhou, Hefei, Xiamen, Shenyang, Hangzhou, Chengdu, Nanjing and Shijiazhuang. The refueling day activity cycle is 6 times from May to November, each time it attracts a large number of users and fans to the store, and the flow of people is more than three times the usual.
In the refueling day, everything is user-oriented. First of all, the user holds the one plus mobile phone to the offline service image store to enjoy free filming, free disinfection, free cleaning, and free upgrade services. As our daily electronic product, the film is a proper consumable. Free film with mobile phone cleaning and disinfection, make your mobile phone look new.
Second, OnePlus mobile phone users can reduce labor costs for out-of-warranty repairs, motherboard repairs and limited time discounts starting at 99 yuan; battery repairs limited time discounts starting at 66 yuan; shop users can enjoy accessories discounts over 99-20 discounts, shop users can Snapped up a limited edition lucky bag for only 66 yuan. Today's smart phones have sophisticated internal design, and the cost of accidental damage repair is not low. The preferential prices starting at 99 yuan for the motherboard and 66 yuan for the battery can be said to be a rare big benefit. More importantly, the official maintenance personnel are more skilled and the original parts are safer. It doesn’t matter if you are not a user of OnePlus. On the day of refueling, users who visit the store can buy 8 series of broken screen protection services offline on the same day to enjoy 5 discounts, and participate in store activities to win peripheral gifts.
free film, reduced labor costs, repair discounts, 50% off the risk of broken screens. From the various benefits on the fueling day, it can be seen that OnePlus is very pragmatic in terms of user services. OnePlus is fully aware of the needs and pain points of users, and also understands that good products also need high-quality after-sales experience to support. The one-stop service from filming to cleaning, from battery replacement to motherboard repair, basically covers the entire life cycle of a mobile phone. Insight into the needs of users, considerately providing services, and staying with users are the ultimate goals that OnePlus continues to pursue.
