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When I explained the history of the TCL mobile phone, it has been mentioned. To SkyworthHuang Hongsheng.
黄宏生
Huang Hongsheng was born in Lingao, Hainan in 1956. In 1972, Huang Hongsheng, who had just graduated from high school, came to the Limu mountainous area of Hainan with the tide of going up and down to the countryside. The educated youth.
In 1976, the country announced the resumption of the college entrance examination. After a short review, Huang Hongsheng became the first batch of college students to enter South China University of Technology after the restoration of the college entrance examination. He majored in radio engineering and became a classmate of TCL Li Dongsheng. Four years later, Huang Hongsheng's graduation thesis was a black-and-white TV design. When leaving the campus, he told the teacher: "One day, I will create a company like Sony and Panasonic."
After graduation, Huang Hongsheng entered South China Electronics. Export company work. Three years later, 28-year-old Huang Hongsheng was exceptionally promoted to executive deputy general manager, enjoying the treatment of deputy department level. Both his life and career have entered a stage where he is proud, but his ideals when he graduated made him decide to give up everything he had and go to Hong Kong to fight the world.
In the spring of 1987, amidst the surprise and sigh of his colleagues, Huang Hongsheng quit his enviable position and went to the sea alone.
In 1989, Huang Hongsheng registered and established a remote control factory in Hong Kong and named it Skyworth. Only when the company opened did he realize that he was talking big, let alone catching up with Sony, it would be nice to survive. In the first three years of this business, it has been getting worse every year.
In the beginning, Huang Hongsheng was the agent of exporting electronic products. Because he was not familiar with the Hong Kong market, all the imported goods were kept in the warehouse.
then cooperated with Philips engineers to develop the Nimble decoder, which was made into a set-top box to receive the Nimble signal. At a loss, Huang Hongsheng borrowed 5 million Hong Kong dollars from the bank and hired more than 40 engineers from well-known domestic manufacturers. After developing color TV products for more than a year, the product finally came out. However, due to the backward technology, it was far from the world advanced level and did not meet the international standards. No one paid attention to participating in international exhibitions, resulting in a loss of nearly 5 million yuan. .
In 1991, a takeover war broke out in Hong Kong. Due to high-level infighting, the Hong Kong Xunke Group decided to auction the company, which attracted bids from various wealthy businessmen, while a group of color TV experts in the Xunke Group were rejected.
Huang Hongsheng saw that it was a good opportunity to pick up the bargain, so he sold 15% of the company’s shares to include them. Nine months later, Skyworth developed the world’s leading third-generation color TV, which was awarded at the German Electronics Show. Received the first large order of 20,000 units. Skyworth's annual output reached 400,000 units and sales of 550 million yuan.
In 1992, Skyworth Group was established, headquartered in Hong Kong. In 1994, Skyworth Group established Shenzhen Skyworth RGB Electronics Co., Ltd. as a joint venture with China (Shenzhen) Color TV Corporation and China Electronic Devices Industry Corporation.
In 1997, when Hong Kong returned to China, Skyworth invited Zhang Mingmin to endorse him and filmed the "Skyworth Love, China Heart" commercial.
In 1999, Skyworth signed Ekin Zheng and Ziyi Zhang at the same time to endorse the Skyworth health TV product series. In 2000, Skyworth was successfully listed on the Hong Kong Main Board.
In September 2003, Skyworth Mobile Communications Company was established in Shenzhen. In 2004, Skyworth launched the "Panel Storm" to enter the tablet industry.
In November 2004, Huang Hongsheng was arrested in the Hong Kong ICAC's "Hu Shan Xing" operation. In July 2006, Huang Hongsheng and his brother Huang Peisheng, the former executive director of Skyworth, were convicted of four counts of conspiracy to steal and defraud the assets of listed companies, and were sentenced to 6 years in prison.
Enter the mobile phone field
At the end of 2002, Skyworth Group announced the establishment of a communications division and began planning to enter the mobile phone market. In September 2003, Skyworth Mobile specializing in mobile phone business was formally established.
At the same time, a person named Le Yesheng joined Skyworth and was ordered to develop the Skyworth mobile phone business. At that time, the main task was to win the mobile phone license. In order to win the mobile phone business, Huang Hongsheng and Le Yesheng kept going back and forth. Beijing and Shenzhen lobbied. With their personal connections in the industry and understanding of the industry, Le Yesheng submitted several reports to the Ministry of Information Industry and the National Development and Reform Commission, believing that mobile phone licenses must be opened.
His reason is: Since 2004, domestic mobile phone companies have been losing in competition, and old companies have been unable to develop, but mobile phones are a national industry. To cope with the competition of foreign brands, fresh blood is still needed.
In June 2005, when Skyworth invested 1 billion yuan to enter the mobile phone industry, it recruited the mobile phone madman Wan Mingjian’s capable man Yang Xiaoxi, but Yang Xiaoxi left Skyworth Mobile in just 5 months and stayed before leaving. The next famous saying: "The plight of domestic mobile phones is coming sooner than expected."
The report submitted by Skyworth to the country seemed to have played a role. Soon thereafter, it was reported that the mobile phone industry license would be released, but this was already two years later. In the past two years, Le Yesheng and Skyworth Mobile Heroes who could not obtain the license were useless and helpless. They had no choice but to start technical solutions and product design, and then resold these solutions to mobile phone manufacturers at home and abroad.
If we lose our horses, we can't know what is wrong. The vicissitudes of the domestic mobile phone market in 2004 and 2005 have provided Skyworth with an excellent market model. The downfall of Southern Hi-Tech, Zhongkejian, Panda and other manufacturers has become a lesson for Skyworth. The rise of Nokia, Samsung, and Sony Ericsson has provided more for Skyworth. Valuable experience.
Although Skyworth was the first to apply for a mobile phone license, it got up early and caught up to the late episode. Due to human error, Skyworth was not selected as the first batch of licensed companies approved by the Development and Reform Commission. It did not get the license until May.
On August 28, 2005, Skyworth, which had just obtained the license, couldn’t wait to hold a press conference in Shenzhen, officially announcing that Skyworth had entered the mobile phone industry and released 18 mobile phones.
At the same time, Skyworth and Skyworth announced the launch of the "Flying Leopard" plan: the annual production and sales volume of mobile phones is 1 million units, and it will become the top five domestic mobile phone brand within 3 years. Huang Hongsheng once said: "Skyworth will be China's Samsung." The fact is that there are too many companies that want to be Samsung in China, and none of them have succeeded yet.
In terms of production, Skyworth has always adopted a commissioned processing model. After receiving the order, it will place an order with a professional mobile phone manufacturer. However, the planning, material procurement and quality control are still managed by Skyworth. Various forms such as provincial package, operator customization, and direct supply.
As of September 2005, 44 domestic companies have obtained mobile phone licenses, and 8 companies in Shenzhen have obtained mobile phone licenses. Skyworth is one of the companies that has obtained a mobile phone license.
The multimedia phone E750 listed at the time is a representative. E750 is a flash phone. The flash phone function has not appeared on other phones before. Skyworth is the first domestic brand to launch a flash phone.
E750
Users can use the pre-installed special software to change the "Flash" as they like. When a call or message is received, the wonderful light effect will happily jump in line with the rhythm of the ringtone , To remind users to answer or check, you can also use flash letters to show love and convey information. In a dark place, type "I love you" and vigorously swing the phone back and forth. Then the words "I love you" will be very clearly integrated into your eyes.
In 2005, when Skyworth mobile phones were not sold under its own brand, the net profit was 10 million yuan. From April to September 2006, Skyworth Mobile sold a total of 520,000 mobile phones. In 2006, the inventory of Skyworth mobile phones exceeded 1.2 million. station.
On April 8, 2007, the China Aerospace Foundation officially awarded Skyworth the title of "China Aerospace Business Partner" in Chongqing, and announced that Skyworth mobile phone has become a designated product for China's aerospace industry.
Subsequently, Skyworth Mobile launched the first astronaut-specific mobile phone T650, and another name is Skyworth 1, which has the same name as Sony Ericsson T650. Based on the exquisite shell forged based on the principles of space aesthetics, T650 has repeatedly undergone many environmental tests such as high and low temperature, humidity, vibration, drop, and high pressure.
Skyworth T650、T670
This phone has a 1 cm ultra-thin concept music phone, and sales exceeded 500,000 in the second half of the year after its launch. Taiwan has become the best representative in the Skyworth mobile phone series. Later, a mobile phone called Skyworth New 1 T670 was launched to commemorate the successful launch of "Chang'e One".
In early 2008, Skyworth "Cool King" mobile phone T568, known as the "Prince of the Post-Entertainment Era" On the market, a network terminal device that can replace computers, with a built-in WEP entertainment platform, a comprehensive software that integrates multiple entertainment and practical functions such as games, forums, chat, inquiries, reading, and music.
T568
In April 2008, Skyworth Mobile Communications held a grand press conference in Shenzhen and launched 20 new mobile phones in one go. It also announced the signing of Su Youpeng, and signed sales agreements for more than 100,000 mobile phones with 3 large mobile phone channel providers including Dixintong, in order to initiate the expansion of Wei mobile phones in the national market.
Selling mobile phone business
But only in the past two months, Skyworth chose to exit the mobile phone industry by selling assets , The speed of the fall of mobile phones is too fast.
In June 2008, only three years after entering the mobile phone industry, Skyworth issued an announcement stating: “Due to the poor performance of the mobile phone business, the directors decided to sell 80% of Skyworth Mobile’s equity in order to limit the financial impact of the mobile phone business on Skyworth. And operational risks".
Baoyi Communication and Liangcheng Group acquired 40% of Skyworth Mobile at the price of 1 yuan and 1 Hong Kong dollars respectively, and Skyworth Digital holds the remaining 20% of the shares through its Skyworth RGB company.
is sold so cheaply, so naturally it is not sold to outsiders.
Shenzhen Baoyi Communication was established by the executives of Skyworth Mobile Communications (Shenzhen) Co., Ltd. and two other shareholders. It was established in 2003 when Skyworth entered the mobile phone industry.
Skyworth mobile phone purchases are basically handed over to Baoyi Communication, which specializes in running accounts for Skyworth mobile phones. This kind of operation method existed in the early days of the mobile phone industry. At that time, Zhongkejian and TCL Mobile were used as examples. Typically, its procurement is carried out through a company controlled by an executive or an executive team, after which Skyworth Mobile Phone Company can also have the right to use the Skyworth brand for 5 years.
As the color TV business development is facing more and more challenges, Skyworth has made a series of diversified attempts, such as computers, smart cards, automotive electronics, etc., but they have all failed. Mobile phones are the most important industry for Skyworth. Although it was late to get the license, Skyworth is not stingy in this regard.
The mobile phone just changed hands and did not stop.
Freshman? After handling
mobile phone business to others, in 2010, Skyworth joined hands with Intel to launch the world's first real-time video chat Coco Chat TV (COCO Chat TV), and began to enter Internet TV. From 2011 to 2013, Skyworth signed Jay Chou as its brand spokesperson.
On May 16, 2011, a grand Skyworth Coocaa mobile phone brand launch and new product launch dealer conference was held in Shenzhen Shiyan Skyworth Industrial Park. Coocaa's logo, coocaa, is a company established by Skyworth in 2006. Responsible for the operation of the Coocaa brand.
This shows that Skyworth mobile phone is back. At this conference, Skyworth showed the full-year product plan of Coocaa mobile phone in 2011. The products includeAndroid 3G smart phones, tablet computers, dozens of feature phones.
On September 26, 2011, the China International Information and Communication Exhibition International Convention and Exhibition Center was held. Skyworth exhibited a variety of products of its mobile phone brand Skyworth Coocaa, such as M200, F200, N100, U100, K360, S390, etc. product.
M200
K360
U100
There are no other mobile phones except these cool phones, and there is nothing behind Skyworth. The news of opening a mobile phone has slowly faded from the mobile phone industry.
As for founder Huang Hongsheng, Huang Hongsheng was released on bail in July 2009, avoiding Kaiwei and choosing to start a new business in the automobile industry. In August 2012, the two brothers Huang Hongsheng returned to Skyworth and hired Huang Hongsheng as a group consultant. They were not authorized to participate in daily management and decision-making work. Skyworth will pay Huang Hongsheng an annual consultant fee of 960,000 yuan.
In 2014, Skyworth and Alibaba launched three "Coocaa" brand TVs. At the press conference, Skyworth executives have repeatedly compared Skyworth products with Xiaomi TVs, saying: In terms of chip solutions, wire arrangement, and panel technology energy efficiency, Xiaomi is a typical low-end design in the home appliance industry, and the appliance industry has been eliminated. Compared with professional home appliance manufacturers, the "Stone Age" meets "industrial civilization".
At present, the e-commerce platform has disappeared even Skyworth's elderly phone.
"The History of Domestic Mobile Phone Development" is continuously updated
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