[Ding Technology Report] In the color TV market where price wars and value wars are superimposed, who is the industry's well-deserved first brand? Z3z
The author believes that sales volume is an important measurement indicator, but it should not be the only indicator. Especially when low-level price wars flood the industry, user reputation will determine the ultimate height of the development of color TV companies.
So, who is the color TV brand with the best user reputation? It doesn't make sense to say everything, and the analysis report issued by a third-party authority is the most worthy of reference.
On July 15, 2020, the brand rating authority Chnbrand released the 2020 (6th) China Customer Satisfaction Index (C-CSI) brand ranking and analysis report. The index was first launched in 2015. It was supported by special funds for brand policy of the Ministry of Industry and Information Technology, and its professionalism and authority are beyond doubt.
The author noticed that in the color TV category, Hisense ranked first for three consecutive years, becoming the TV brand with the highest customer satisfaction in China. The gold cup and the silver cup are not as good as the user's reputation, and gaining this honor is of great value to Hisense. On the one hand,
reflects the user's high affirmation of Hisense products and technology. From ULED to laser TV , from AI to 8K, Hisense has always led the wave of technological change in the color TV industry and is the leading force in the era of high-end large screens. The market data of
also confirms this: the 28th week (July 6-July 12) of Zhongyikang's color TV retail report is released, and Hisense TV ranks first in the industry with 23.9% of retail sales, leading the second. Over six percentage points. In the 80-inch+ large-screen market, Hisense accounts for more than 40%, and the dominant advantage of oligarchs is becoming more obvious. On the other hand,
reflects the user's high level of trust in the Hisense brand. Robert Ship Woodruff, the former chairman of The Coca-Cola Company of the United States, once said: As long as the "Coca-Cola" brand is present, even if one day the company is reduced to ashes in the fire, then the next morning, the headlines of the corporate news media are Major banks are vying to obtain loans from the "Coca-Cola" company. The power of the
brand is huge. When trusting the Hisense brand becomes a consumer inertia, Hisense TV can gain a leading advantage in any market environment. In fact, Hisense TV has been ranked No. 1 in the Chinese market for 14 consecutive years, and its market share has exceeded 20%. This is also due to the huge traction of the Hisense brand.
also has a data to prove the strong brand power of Hisense TV. On July 16, Google joined forces with WPP and Kantar to launch the "BrandZ Top 50 Global Brands in China in 2020", and Hisense has been on the top 10 list for 4 consecutive years. With Hisense on the TOP10 list, there are well-known Chinese brands such as Huawei and Ali. This shows that the Hisense brand not only has a huge influence in China, but also performs well overseas. The author noticed that high user satisfaction is not only reflected in the brand level, but also reflected in Hisense’s core TV product laser TV. In May of this year, the "China Color TV Consumer Satisfaction Survey Report" released by the China Electronics Chamber of Commerce showed that laser TVs have the highest user satisfaction and user loyalty. 70% of users clearly stated that they would recommend laser TVs to others.
At present, the competition in the color TV market is becoming increasingly fierce. Many companies have fallen into the concept of hype and the growth of price for volume. User satisfaction is not their priority. Hisense is using practical actions and good performance to lead the industry to reshape User value, after all, user support is the foundation for the survival and development of an enterprise. (Ding technology original, reprint must indicate "source: nail technology")
