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Entering the era of smart phones, mobile phone product updates are getting faster and faster. There are many reasons for this phenomenon, such as hardware configuration updates getting faster and faster, market competitiveness, etc. However, and apple have left a bad impression on users, that is, low innovation, both in appearance and configuration.
In the iphone14 series, Smart Island has become a major selling point, so iphone14 Pro has become a hot-selling model in the iphone14 series. This also made users look at Apple's mobile phones with admiration, indicating that Apple would tear off the "squeeze toothpaste" label. So for the next generation of Apple flagships, will Apple continue to maintain this level of innovation?

Foreign media exposed the concept design of iPhone 15 Pro Max. The appearance and configuration have received major upgrades. Apple mobile phones are still underestimated. The first is the appearance design. Apple’s flagship mobile phones have always adopted a right-angled frame design, which brings a tough body.

And the body of the Pro version is relatively bulky, almost as heavy as a folding screen phone. However, the iPhone 15 Pro Max will be equipped with a new material, which is titanium alloy. Not only is it more resistant to falls, it's also lighter. The rear camera module of the fuselage has also been greatly improved. It is a large rectangular piece that not only has a camera, but also is equipped with a secondary screen. The front screen of
still continues the design of capsule screen + smart island, coupled with extremely narrow black borders, the screen-to-body ratio of the phone is very high. There has also been a big improvement in configuration.

The secondary screen is a major selling point. Especially when the battery is low, in order to improve battery life, you can turn off the main screen and enable SOS mode. When encountering an emergency, you can publish your geographical location and wait for rescue.

In terms of imaging, the selling point of iPhone 14 Pro Max is to increase the 12 million pixels to 48 million pixels. Although the iPhone 15 Pro Max does not have a big improvement in terms of pixels, it does have a big improvement. For example, it supports 4K and night scene mode shooting, supports periscope zoom system, and can support 3-7x lossless optical zoom, etc., making its photography capabilities even better.
In terms of core components, iPhone15ProMax will be equipped with the latest generation A17 chip, using TSMC’s 3nm process technology , and its performance will be greatly improved. The charging port of iPhone15ProMax will also change, and all iPhone15 series will be replaced with USB-C.

will also be greatly improved in terms of battery life and fast charging. It has a built-in 4500 mAh battery capacity and supports 35W fast charging. Generally speaking, the improvement of iPhone15ProMax is really not small, so Apple mobile phones are still underestimated.
However, the iPhone 15 series is next year's flagship model, and it is still about ten months away from release. If you want to buy Apple's flagship, you can consider the iPhone 14 Pro Max, which was just released in September. It has certain innovations and improved configurations.