I believe everyone has also seen it. Qatar World Cup venue slogan Hisense has put forward the slogan "China's first, the world's second". Then, the topic of "Who is the first" has become a hot topic for domestic netizens' searches and has become a "hot search". To be honest, after this advertisement came out, it really made people think a lot, and some netizens even said, "Hisense, you are really brave, you are advertising the world's number one in vain!"
Who is the world's number one? Many people are asking this question.
We look at the sales data, according to statistics from market research agency AVC Revo, from January to October 2022, Hisense TV ranked second in the world with 19.6 million units shipped, second only to Samsung Electronics . The annual shipment volume of Chinese TV brands became the second in the world. Therefore, the "Hisense is the second in the world" mentioned in the advertisement is a real thing, and the first, and the indisputable one is Samsung .
But Samsung is the world's number one, and it also panicked
Interestingly, Samsung's senior media people shared a detail: "Hisense has become their important competitor." Samsung Electronics executives privately expressed their concern about Hisense's strong rise, and their evaluation of this advertisement was "not pleasant" - from this point on, the team was also required to always pay attention to Hisense's global trend.
Looking back, Hisense and Samsung are a pair of industrial partners. Senior executives of the two parties frequently visited and communicated on technical cooperation and industrial layout. However, thanks to the rise of Chinese screen manufacturing companies, such as BOE , Tianma, Huaxing Optoelectronics and other screen factories, Hisense has also shifted its strategic partners from Samsung to BOE in China and no longer needs to rely on Samsung's supply. Hisense not only has rapidly risen global sales, but also has driven the development of domestic industries. Samsung's "pressure" is not only huge.
stabilizes second, catching up and learning from Samsung is Hisense's target
After this advertisement was controversial, Hisense official came out to speak out: the first is the position in his heart, and the second is the motivation to move forward. It is roughly understood that Hisense is also a kind of respect for advertising for the first place, in order to learn and catch up with Samsung, in order to become a leader in this field, and to demonstrate Hisense's strong ambitions and ultimate goals.
Of course, based on Hisense's development, Hisense's ambitions are completely possible. First of all, Hisense's application of original ULED technology in the field of LCD TVs has brought more accurate light control. Many core indicators such as dynamic contrast , static contrast, color gamut, peak brightness, etc. are comparable to the display performance of Samsung and Sony .
. In the next generation of TV technology, Hisense's laser TV has begun to rise rapidly in the market. In the field of new technologies, Hisense's technical reserves far exceed all other peers. You should know that Samsung's rise was just after the popularization of LCD TVs, and by the time of the replacement of point , and now Hisense is following his routine 20 years ago.
In addition, Hisense is also making rapid progress in technology research and development. Hisense has established a brand new home appliance research and development center in the United States and Japan, actively promoting the layout and development of global technology. Looking back on history, Hisense has taken three major steps in the merger and acquisition, and has successively acquired Japanese Toshiba TV and European kitchen appliance giant gorenje. Effective shortens Hisense's time to cultivate brands in foreign markets and achieves a more efficient global market layout.
In the construction of brand influence, Hisense will deploy nearly 100 high-end brand flagship stores around the world, convey Hisense's high-quality lifestyle to consumers, make full use of every touchpoint of communication with consumers, and be famous in China's high-end manufacturing in the world. These development layouts are also perfect.
Summary
"China is the first, the second in the world" This advertising slogan actually explains a fact that Hisense is indeed the first domestic market share , and it does rank second in global market share.However, thanks to the speed of development and the precise layout plan, Hisense's development speed is enough to shake the world's number one Samsung. In the global value chain system, Chinese companies will surely occupy a high-end position.
