Recent monthly sales data of Counterpoint, a market research agency for , showed that in October 2022, the sales volume of Apple mobile phones increased by 21% month-on-month, and the market share of reached 25%, reaching the highest level in history. That is to say, for every 4 mobile phones sold, there is 1 iPhone in it. In terms of related models of
, the best-selling in October was the iPhone 14 Pro Max, followed by iPhone 14 Pro. Moreover, in the first five weeks of sales of the iPhone 14 series, the sales of the iPhone 14 Pro series accounted for as much as 70%, which means that the popularity of the iPhone 14 Pro series this year far exceeds the standard version.
The starting price of iPhone 14 Pro is 7999 yuan, and the starting price of iPhone 14 Pro Max is 8999 yuan, which is still so popular if it is high. Some netizens lamented that at first I saw that the overall environment of the mobile phone market was not good. I thought everyone was poor in , but after seeing the sales of Apple phones, I realized that I was the only one who was poor.
So is the peak of this year in October? Judging from historical data, the following November will often be higher, because Double 11 is an important node for users to change their phones. According to the data of Strategy Analytics Double 11, during Double 11, Apple sold 3.5 million units, accounting for 39%, while the second-place Xiaomi share was 31%. As for sales and profit , Apple is far ahead.
So the question is, why is this happening? Some netizens said that the fundamental reason is that their skills are not as good as others. Although there have been many criticisms of Apple's lack of innovation in recent years for squeezing toothpaste, in terms of product experience, is still the most stable. What's more, the Android camp has encountered two teammates, Fire Dragon 888 and Fire Dragon 8 in the past two years. There is really no one on Android, and the so-called impact on the high-end end is finally a loneliness.
Chinese brands are subject to the core SOC of mobile phones. They use whatever they give to Qualcomm . It is obvious that Snapdragon 888 and Snapdragon 8 are not good, but they also promote the so-called advancedness of these two chips . Later, they found that consumers did not buy it, and they also promoted the dragon-training master. In the end, they were slapped in the face, which aggravated users' distrust of the brand. The A14 and A15 developed by Apple at the same time performed very well, which was really a bad situation.
Since the core SOC is controlled by others, the Android camp cannot avoid the serious problem of homogeneity, which also leads to faster machine iteration frequency of Android manufacturers. Each iteration will bring about a decrease in the price of previous generation products. Therefore, the value retention rate of Android camp mobile phones is far inferior to Apple. With the superposition of various factors, Apple's advantages in recent years have become increasingly greater.
However, the good news is that starting with Snapdragon 8+, Qualcomm's flagship SOC has returned to the right track and will not be beaten by Apple's A series. Moreover, Android manufacturers are more careful in high-end products and no longer aggressive, truly improving the user experience. Therefore, there is no need to be particularly pessimistic about Android. Although it is already difficult to defeat Apple, it will not be ravaged like this.
Some netizens also said that if Huawei is not sanctioned, Apple would not be so arrogant. Some netizens responded that everyone should face the reality. Kirin chips will not be back in the short term, and the Internet said that the Huawei Mate 50 series will be sold out 4 million units at once? Huawei's sales performance cannot stop Apple, let alone the other companies.
Generally speaking, the situation last year was already very clear. Huawei's high-end market has basically been taken away by Apple. The overall changes of this year's iPhone 14 Pro series are relatively obvious, which naturally attracts more users. If the iPhone 15 Pro series has a performance jump next year and the periscope telephoto is added, it is possible that the share will hit a new high.
