RTX4080 graphics card breaks the European subscription! Why are players increasingly reluctant to upgrade their hardware?
RTX40 series graphics cards have been released for a long time, but sales have not met expectations. It is reported that the suggested retail price of RTX40.8 million yuan and the performance that is too large compared to RTX4090 have discouraged many consumers. For example, in the European market, Gengsheng RTX4080 graphics card has been lower than the suggested retail price for the first time, and the original price of 1,539 euros has been reduced to 1,449 euros, which is lower than the German RTX4080 supra 1,469 euros.
RTX4080 graphics card sales failed
For the sales of RTX4080, statistics show that since its release, sales volume has only been 1/3.4 of that of RTX4090, and it is still declining. The main reason is that I personally think that the performance of RTX4080 is not much improved, and its performance is only about 30%-50% higher than the RTX3080, but the price is 70% more expensive! This also greatly reduces consumer interest, which has helped to reduce prices. Take Gengsheng RTX4080 as an example. The price of this card is steadily declining, and the decline has not stopped.
On the other hand, according to Wccftech and Chi11eddog, RTX4090 has sold 130,000 yuan, but the sales volume of RTX4080 is only 30,000 yuan.
Players are becoming increasingly reluctant to upgrade their hardware?
in the Steam graphics card list, GTX1660 still tops the list. Among the top rankings, there are many old graphics cards such as GTX1050Ti, GTX1650, and GTX1660Ti. What is even more surprising is that the usage rate of GTX1060 has increased by 0.68%. Logically speaking, this graphics card should have been delisted long ago.
In fact, this also indirectly shows that players have a low willingness to upgrade their hardware. On the contrary, some graphics cards that are useful and have a very good price are more popular among users. So why are players reluctant to upgrade their hardware? I personally think there are several main aspects:
1. There is no game that requires upgrading hardware to fight. The popular games in the past two years, such as Old Man Game, Cyberpunk 2077, have only become popular in the stand-alone circle and have not become popular outside the circle. The hardware configuration of these games is not very high, and the GTX1060 graphics card can be barely played. Apart from these popular stand-alone players, there has been no such thing as "Jedi Battle Royale" in the game market for a long time. It can not only attract the attention of outsiders, but also lead players to upgrade their hardware. (You should know that the Jedi Battle Royale has caused many Internet cafes to upgrade their hardware, which has boosted the sales of GTX1066)
2. The price of graphics cards is really expensive. Like the two models such as RTX4090 and RTX4080, tens of thousands of times are destined to be no playthings for ordinary people. Volkswagen consumers will pay more attention to dessert cards RTX3060 and RTX4060. However, many of the RTX3060 on the market are mining cards, and the RTX4060 has not been launched yet, and according to the disclosure, the cost-effectiveness will not be very high.
3.Mine card has entered the market, and it won’t be good to spend a few hundred yuan a year? ! Another point is that the number of mining cards on the market is now increasing, especially on seafood platform merchants, it is not shy about mining cards. For example, RTX2060/RTX2070, there will be a transaction for about 800 or 900 yuan. If there are any problems within three months, you can guarantee to replace it. Many users also buy it with the idea of "buying it for a few hundred yuan and playing with it will not lose money". As long as you can use it for more than one year, you will make a pure profit.
Based on these reasons, the new graphics card is no longer popular with people, and the decline in sales is a foregone conclusion.
summary
Personally believe that graphics cards will not be easy to sell next year. After all, players are too willing to upgrade their hardware. Moreover, Lao Huang also strictly controls the price of channel for the sake of profit, and does not reduce the price. In addition, the inventory of RTX30 series graphics cards is high, so it is not easy to digest them.
