In recent years, mobile photography has been highly valued by consumers, and many people often pay attention to this point when purchasing new phones. Therefore, manufacturers are also constantly making efforts in images, which has led to images becoming the most competitive track among major mobile phone manufacturers. So, when all players are charging in the image track, how should manufacturers make efforts to break through the siege? The answer given by
vivo is to launch a new generation of image flagship - vivo X90 series. This phone carries a number of black technologies, which has attracted great attention from both inside and outside the industry. As the strongest model in this series, the imaging strength of vivo X90 Pro+ is undoubtedly stronger. The four rear lenses are all Zeiss T* optical lenses. The main camera uses Sony IMX989 one-inch large-sole sensor. The portrait is equipped with two dual-focal lenses of 50mm+90mm, and the periscope lens supports 100X Zeiss ultra-definition zoom. Not only that, the X90 Pro+ is also equipped with a V2 chip with super computing power.
Such luxurious hardware specifications make many people sigh: vivo has taken out all the money! Indeed, the image configuration of the X90 Pro+ is very rare in the industry, which undoubtedly makes the image performance of the X90 Pro+ better than most models on the market. Of course, this also shows that vivo's mobile phone images have evolved again, and this will also help vivo further stabilize the high-end mobile phone market.
One-inch main camera + V2 chip, X90 Pro+ sets a new height for image
As we all know, image has always been vivo's special skills. As the brand's final work in 2022, the upgrade of X90 Pro+ in image is undoubtedly a surprise. So, what kind of performance does it bring to image? The most eye-catching thing about
X90 Pro+ is that it uses a Zeiss one-inch T* main camera and uses a Sony IMX989 one-inch large-sole sensor. It is reported that this is the largest camera sensor in a smartphone. It is said that an inch-sole is an unwritten watershed between a mobile phone and a camera. The X90 Pro+ sensor directly reaches one inch, reaching the same size sensor as Sony Black Cards and other SLR cameras. With such strength, it is no wonder that many people say that vivo is going to hit the peak of images.
Not only that, the main camera lens of X90 Pro+ has also been upgraded on the coating, using multi-layer ALC coating, which can better reduce ghost and glare and obtain a purer picture. With the large-sole sensor, the phone can improve the shooting ability of taking pictures, recording, sports capture and other aspects in low-light or night scene environments.
In addition to the one-inch bottom, the installation of vivo's new generation of self-developed imaging chip V2 undoubtedly further improves the imaging capabilities of the X90 Pro+. According to official reports, the V2 chip has three major features: ultra-high speed collaboration, ultra-high speed energy efficiency , and ultra-high cache. Relying on these, the night vision function of this phone has also been upgraded, which can realize 4K extreme night real-time preview.
Moreover, with the perfect cooperation of self-developed chip V2 and Zeiss one-inch main camera, X90 Pro+ can also optimize backlight and improve noise reduction, HDR high dynamic tone, MEMC algorithm dark light video interpolation optimizes video fluency, retains night color and dynamic range, and displays delicate colors and clear dynamics frame by frame, achieving high dynamic picture quality of the video. To put it simply, when you use X90 Pro+ to create images, you can obtain clear video images with delicate colors and high brightness.
In addition, X90 Pro+ also has many interesting video gameplay, such as handheld starry sky, flare portrait, etc., which are very playable. In short, with the new upgrade of vivo, whether it is a mass or a professional user, whether it is a scene, portrait, or video, the X90 Pro+ can meet the needs of users.
The improvement of X90 Pro+'s strength, the path to advancement of vivo images
Obviously, X90 Pro+ has shown stronger product strength and stronger competitiveness in the image than previous models. This improvement of strength is not accidental, but the result of vivo's continuous deepening and innovation in the field of imaging.
Those who know vivo must know that the development of X series can be said to be a microcosm of the exploration of vivo's mobile image. Since vivo launched the Xshot series mobile phones in 2014, it has put F1.8 large aperture and OIS optical anti-shake on smartphones for the first time. vivo has begun its initial attempt to develop into an image mobile phone.
4 years later, vivo launched the X23 model, using the exclusive Super HDR technology to solve the long-standing problem of uneven exposure under backlight. In 2020, vivo pioneered the micro-globe anti-shake technology on X50 series mobile phones, which raised the anti-shake level of mobile phone photography to a new level.
Then in 2021 and 2022, vivo successively launched the X60 series jointly designed with Zeiss, and the X70 series and X80 series equipped with self-developed chips. Through the excellent software algorithms provided by self-developed chips, vivo provides users with better night shooting effects.
It is not difficult to see that over the years, vivo has always been committed to mobile imaging technology. At the same time, it is based on the principle of user orientation, focusing on the actual pain points of users, and constantly polishing in dimensions such as color, night scenes, portraits, sports, and videos to improve the user's shooting experience. The X90 Pro+ launched this time was born under this concept. It not only solved the pain points of users in the past when using mobile phones, but also brought users a more humane and professional shooting experience in terms of images.
For example, in portraits, in order to make the image photography effect comparable to professional standards, X90 Pro+ launched the world's first 50mm+90mm dual-focus portrait lens. The two lenses can work independently, and can be synthesized through algorithms for portrait photography, bringing better night portrait photography and blur effect, as well as the delicate skin and color performance of portraits in dark and low-light environments.
In order to make the picture obtained by taking pictures on mobile phones more pure, the four rear cameras of the X90 Pro+ are all Zeiss T* coating, and combined with the ultra-low dispersion and high transparency glass lens , it can not only effectively eliminate glare ghosts that are prone to night scenes, but also obtain a purer and impurity-free picture, providing consumers with a more practical night shooting experience.
Of course, behind the progress of vivo's imaging is the long exploration of "daring to pursue the ultimate and continuously create surprises" in the X series over the past decade, and it is also the strong R&D strength that vivo itself has.
It is understood that in the field of imaging, vivo already has a R&D team of more than 1,000 people, covering optics, mechanical modules, color science, photography art, visual design, visual psychology and other fields. It has established 5 image R&D centers in Shenzhen, Dongguan , Hangzhou, Shanghai and Xi'an. It is no wonder that vivo imaging can lead the industry.
In the field of imaging, vivo has greater ambitions
If from XShot to X90 Pro+ reflects vivo's continuous progress in imaging, then the positioning in the field of imaging shows vivo's greater ambitions.
Previously, at the vivo imaging strategy press conference, vivo proposed the goal of "three comparisons", namely, to make the imaging functions of the product comparable to professional imaging equipment, professional photography team, and professional post-production capabilities. To this end, vivo actively builds a professional and powerful imaging technology matrix, using joint innovation + independent innovation as the two strategic fulcrums to build the underlying core capabilities. In terms of independent research and development, taking imaging as an example, vivo has innovated many technologies in imaging in recent years, such as micro-globe anti-shake, extreme night micro-slit fill light, and three self-developed V-series chips. The birth of each technology has surprised ordinary users and professionals who love photography. Especially the X80 series, which uses V1+ chips, also helped vivo win the second best results in the Chinese high-end mobile phone market and the first best brand in the second quarter of this year. This also shows that vivo has taken the right path of independent innovation.
And in joint innovation, the most representative one is undoubtedly the cooperation between vivo and the century-old optical giant Zeiss.Since vivo and Zeiss established a cooperation with each other at the end of 2020, they have jointly launched four series of mobile phone products: X60, X70, X80, and X90. Each mobile phone has various technologies they jointly developed, such as Zeiss joint imaging system, Zeiss natural color, etc. The application of these technologies not only lowers the imaging threshold for consumers, but also brings consumers a more professional imaging experience.
It can be said that vivo's pursuit of professional imaging technology not only allowed its imaging strength to be further breakthrough, but also further improved its brand's high-end value. In the future, vivo will continue to work hard in the field of imaging and launch more eye-catching products to continue to maintain its leading position in the industry.
