During the World Cup Hisense played the slogan of China's first and second in the world! Then everyone has a question. The second in the world is a bit like a dog-tailed marten, which is a superfluous meaning! What do you want to express when the world is the second most? The audience only pays attention to the world’s first one!
This outline guides the audience's attention to the world's number one. The big guy behind this ad is Samsung ! Why do you say that? looks at the global total share. Judging from sales, according to data from the international market research agency Omdia, In the first half of 2022, Samsung, LG, TCL ranked the top three with 31.5%, 17.4%, and 8.7%, respectively. Hisense and Sony ranked four or five with 8.2% and 7.4%.
In terms of sales, is Samsung, LG, TCL, Hisense, and Xiaomi ranks in the top five, with market share 21%, 12.3%, 11.1%, 9.5% and 6.4% respectively. It can be felt that companies with panel production capabilities such as Samsung, LG, and TCL have a more advantage in global market competition. There is a big difference from Hisense's so-called "second in the world". According to the comprehensive data of
, Hisense's proud advertisement seems to have made a wedding dress for Samsung!
So who is the number one in China? On the just-passed Double Eleven, some once popular TV brands disappeared completely, and some brands' sales and sales fell rapidly, while some brands no longer announced their battle reports. From the rankings announced by the channel, TV brands TCL are the first, Hisense is the second, Xiaomi is the third, and Skyworth is the fourth.
Finally, I want to say that Hisense's wave of marketing seems to be successful. The detailed analysis actually caused a lot of doubts. Instead, it reflects that the world's number one will be more prominent. What do you think? Welcome to communicate in the comment area ~
