November 23, 2022 Shenzhen - vivo has added another strong player, vivo's new generation high-end imaging flagship vivo X90 series was launched yesterday. The X90 series continues the ultimate spirit of the vivo X series, bringing consumers a series of technologies and functions leading the industry, including a new generation of self-developed chip V2, full-focus , Zeiss quad cameras, BOE's super retinal eye protection screen. Standing at a new starting point in the new decade, opening a new chapter with the vivo X90 series, the innovative territory of self-developed skills vivo is vividly revealed. Huang Tao, vice president of
vivo product, said at the X90 series press conference: "vivo X90 series has evolved from the inside out. It is no longer a difference in the industry, but a gap is widening, making flagships better than flagships."
self-developed chip architecture iterated to create a domestic self-developed chip masterpiece
Since the launch of the first generation of self-developed chip V1 in 2021, vivo has taken the lead in enabling the "plug-in chip" technology form in the industry, which not only gained the dual reputation of user experience and product reputation, but also quickly became popular in the industry. The new generation of self-developed chip V2 is released with the vivo X90 series. It tailors low-power AI acceleration performance to meet the demand for AI high-density algorithm computing power, bringing breakthroughs to the entire vivo X90 series of products that have surpassed previous imaging and performance performance.
self-developed chip V2 starts from the underlying technology and has greatly upgraded the on-chip memory unit, AI computing unit, and image processing unit, bringing a new AI-ISP architecture and opening a new chapter in mobile images.
vivo pioneered the FIT dual-core interconnection technology on its own chip V2, greatly improving cross-chip computing efficiency. In order to further improve the computing power of the image, the traditional ISP architecture is upgraded to AI-ISP, connecting the dual-core ISP module, and combining with advanced imaging devices and algorithm matrix, the entire computing imaging optical path is comprehensively innovated, bringing unprecedented night scene imaging capabilities in the industry.
From V1, V1+ to V2, vivo's self-developed chips quickly iterated and evolved in just over a year, from series to parallel, completing dual-core synchronization within 1/100 seconds, completely changing the old model of dual-core coordination, opening up the contemporary era of ultra-high-speed dual-core coordination, and making steadily progress on the road to leading the development of domestic self-developed chips.
deepens the self-development of technology and leads the industry Technological innovation
In vivo's view, the decisive factor of high-end is not only parameters and top configuration, but also a reflection of innovative strength.
Based on the research on the human eye visual system, vivo actively changed its thinking and launched its own VCS bionic spectroscopy technology. It adopted different technical strategies from other manufacturers, fundamentally solving the problem of color loss in CMOS. This technology is expected to become the next evolution point in the mobile imaging industry, allowing CMOS's spectral response to move from an era of improving the "light quantity" to an era of improving the "light quantity quality". In addition, vivo continues to launch a series of self-developed imaging algorithms, pushing the vivo X90 series to the peak of imaging experience.
self-developed chip V2 also brings a dual-core Boost e-sports experience, and brings a lower power consumption and a more stable gaming performance experience with frame rate through technologies such as adaptive image quality, variable resolution rendering, ray tracing, game frame insertion, spatial audio and touch acceleration engines.
In addition, vivo X90 Pro+ also provides feedback on consumers' calls, retrieving the early core Hi-Fi functions of the X series. It is the first in the industry to launch wireless lossless Hi-Fi technology, which can achieve high transmission, low latency, and anti-interference TWS lossless sound quality through Bluetooth independent antenna, reduce Bluetooth delay, increase bit rate, and cooperate with the computing acoustic design of TWS 3 series headphones and independent professional audio chips, it is the first to achieve wireless lossless sound quality, creating the first year of wireless lossless mobile phones.
insists on the joint research and development of industry chain , establishing a new paradigm for open cooperation
In addition to independent research and development, vivo also insists on the joint research and development of the industrial chain of openness, mutual benefit and win-win cooperation, and launches joint research and development technology results of Dimensity 9200 joint research and development, Zeiss one-inch T* main camera, BOE Super Retinal Eye Protection Screen and other industrial chain cooperation research and development technology results on the X90 series, and establishes a new industry paradigm led by mobile phone manufacturers and open cooperation.In terms of
imaging, vivo has joined hands with Zeiss and upstream and downstream manufacturers to develop better optical systems. The X90 series uses high-precision assembly and other processes, technologies and materials to create a Zeiss one-inch T* main camera. With its large f/1.75 aperture that is not available, it realizes the same sensor and has a stronger imaging effect, becoming the well-deserved "one-inch king".
, as the launching and implementing product of the Dimensity 9200 flagship platform, has brought about five joint research and development and adjustment of MCQ multi-cycle queues, Honor of Kings adaptive image quality mode, chip eye protection, APU joint tuning and AI airport mode through close cooperation between vivo and MediaTek for 20 months, and has achieved the "King of Dimensity 9200". Based on the cooperation between vivo X80 series and Dimensity 9000, the "later start" has changed to "strong start" to prove with its strength: from "grabbing the start" to "strong start" relying on solid technical strength.
vivo has also launched a three-level eye protection solution for software, hardware and chips through collaboration between multiple parties, effectively reducing blue light , correcting color shifts, and caring for both eyes. It has passed the five eye protection certifications of SGS, an international authoritative organization, and China Standardization Research Institute certification, and has built BOE Q9 super retinal eye protection screen into "national screen light".
is based on independent research and development and joint research and development. The vivo X90 series has achieved industry development in the research and development of multiple devices, chip technology, and algorithm construction, and has become a leader in technological innovation and concept innovation in the industry.
The annual King of Machinery is better than the flagship, and the technical sincerity is breakthrough, looking forward to
Over the past decade, vivo has continuously enhanced its voice in technology research and development and the industrial chain through keen market insight and perseverance in technology research and development. The full technical content of vivo X90 series products represents vivo's sincerity in the industry, market and consumers.
The domestic mobile phone market has experienced a cold winter for two years and has been performing sluggishly. In addition, consumers' willingness to buy phones has decreased and the replacement cycle has been extended, which has led to more difficult mobile phone markets. With the current economic improvement, the mobile phone industry can be said to be "no way out at the end of the road, and another village is bright and clear." Since the beginning of this year, vivo has taken advantage of the trend and made rapid progress in the second and third quarters, winning two championships in shipments and market share. In particular, the high-end market segment represented by foldable screen mobile phones has performed well. The core factor is the ultimate innovation of the X-series flagship products and the great improvement in product strength. The launch of the vivoX90 series this time will further increase its leading advantage, and will also surpass the expectations of the market and consumers, and inject new vitality into the market with its well-deserved "Journal of the Year" attitude.
