Future Network Beijing, November 3 (Reporter Wang Junwei) Recently, Shanghai Xiaodu Technology Co., Ltd. (hereinafter referred to as "Shanghai Xiaodu") was fined 250,000 yuan by the Shanghai Pudong New District Market Supervision Administration for violating the relevant provisions of Advertising Law.
Image source: Qichacha
According to Qichacha APP, Shanghai Xiaodu used the advertising terms "Ministry of Industry and Information Technology Certified" and the related certificate graphics and text content in the sales page, which violated the Advertising Law.
Future Network reporter learned that the "Xiaodu Active Noise Reduction Smart Headphones Pro" sold by Shanghai Xiaodu has obtained the "Innovation Evaluation Certificate" issued by the National Industrial Information Security Development Research Center. National Industrial Information Security Development Research Center is a public institution directly affiliated to the Ministry of Industry and Information Technology. The above-mentioned Artificial Intelligence is one of the business departments of the public institution . After obtaining the above certificate, Shanghai Xiaodu directly used the word "Ministry of Industry and Information Technology Certification" to promote the product.
Shanghai Pudong New Area Market Supervision and Administration Bureau Penalty Decision
Future Network reporter noticed that the Pudong New Area Market Supervision and Administration Bureau made a penalty decision on October 25. However, as of now, the advertising page of the "Xiaodu Active Noise Reduction Smart Headphones Pro" on many e-commerce platforms still has the display of "Innovation Evaluation Certificate" issued by the Artificial Intelligence of the National Industrial Information Security Development Research Center", and no relevant content has been processed. For this reason, the reporter contacted Shanghai Xiaodu Technology Co., Ltd. by phone, and the staff of the incident said they were not clear about it.
Shanghai Maotai Law Firm's Political Law Firm lawyer said in an interview with Future Network reporters that the scope prohibited by Article 9, Paragraph 2 of the Advertising Law of the People's Republic of China includes two closely related targets "state organs" and their "staff", two forms "noun or image", and two methods "use or use in disguise". During the advertising process of its company's product "Xiaodu Active Noise-Canceling Smart Headphones Pro", Shanghai Xiaodu Technology Co., Ltd. used the name or image of the "National Industrial Information Security Development Research Center Artificial Intelligence Institute", which obviously violated the relevant provisions of my country's advertising law.
Innovation Evaluation Certificate (Photo source: Screenshot of e-commerce platform)
