At the vivo imaging strategy press conference held on the afternoon of October 24, vivo announced its own imaging strategy. In order to further provide users with a professional mobile image experience, vivo will soon bring a brand new imaging technology matrix. At this press conference, the new generation of vivo self-developed chips and a number of new imaging-related technologies were unveiled, which also became a major highlight of this press conference.
Continuous imaging innovation, focusing on cultural construction
This press conference reviewed vivo's achievements in the field of imaging and the concepts it adhered to in the past. For a long time, vivo has always insisted on providing consumers with a humanized professional image experience. vivo not only creates a number of impressive imaging products, but also launches a number of industry-leading imaging technologies and innovations, such as self-developed chip V1, etc. During the past ten years of development, vivo not only continues to invest in the imaging track, but also establishes it as one of the four long tracks. While creating imaging products, vivo also pays attention to the construction of imaging culture. For example, in 2020, vivo launched the first vivo VISION+ mobile photography competition. At the second event held last year, it received submissions from more than 40 countries and regions around the world, with unprecedented attention.
develops a strategy around three "comparisons". At the meeting, vivo released a new imaging technology matrix. This technical matrix will revolve around three "competitive" methods, namely, professional imaging equipment, professional photography team, and professional post-production capabilities. In the new imaging technology matrix, vivo brings an optical perception system, a Zhencai restore engine, an ultra-clear image quality engine and a computing power acceleration engine, thereby providing excellent basic imaging effects; at the same time, vivo also brings environmental understanding technology, allowing the mobile phone to automatically judge and analyze the best shooting methods; and around night scenes and portrait shooting scenes, vivo brings the Sky Night Scene system and a super touching portrait system, allowing the mobile phone to have the ability comparable to professional post-production, further improving the image experience.
displays the next generation of self-developed imaging chip
At this press conference, vivo also showed off a brand new hardware that will be used in the next generation of products. Among them, it contains a larger size CMOS sensor . It is reported that the photosensitive performance of the new sensor is 77% higher than that of the GNV sensor. At the same time, vivo also displayed a new generation of self-developed chips, further improving the energy efficiency of than , and further improving the computing power. What specific improvements will this chip bring to the next generation of products are also worth looking forward to.
From this image strategy press conference, we can see vivo's unremitting pursuit of professional image experience. Vivo's adherence to joint innovation and independent innovation will undoubtedly further enhance vivo's core competitiveness in imaging. What other surprises will vivo bring in imaging in the future? Let's wait and see.
