Regarding the four models of the iPhone 14 series, the iPhone 14 Plus is the least popular in terms of market performance. Because this model has been launched for half a month, the user review of JD.com platform is only a little over 5,000, and the maximum price reduction of offline channel dealers has reached nearly 2,000 yuan.
Faced with the performance of iPhone 14 Plus, some media exposed that Apple is expected to cut orders on iPhone 14 Plus, with the order rate reaching about 40%. That is to say, based on the original planned output, the iPhone 14 Plus will produce about 40% less, and at the same time, all the cut-off iPhone 14 Plus production capacity will be transferred to the iPhone 14 Pro series.
, but any problem has two sides. Everyone has thought that without the iPhone 14 Plus, it is equivalent to adding orders to the iPhone 14 Pro series. In the case of not much change in overall iPhone sales in the year, Apple has made more money this year under the premise that the overall sales of iPhone phones have not changed much, or even slightly reduced.
Maybe many people don’t understand that iPhone 14 Plus has clearly cut orders, and iPhone 14’s sales have not met its expected target. Why is Apple making more money this year? In fact, the reason is very simple. The sales of the iPhone 14 Pro series have increased. You should know that the average selling price of the iPhone 14 Pro series has exceeded 10,000 yuan. The secret of the industry's unspoken rules is that the higher the price, the higher the profits of the models. Therefore, Apple's sales of iPhone 2 this year may hit a new high, and the natural profit margin is a new high. Therefore, don’t criticize the sales of the iPhone 14 series. Maybe Apple is secretly happy behind it?
This is the current situation of smartphones. The higher the price, the higher the sales volume of iPhones, and the lower the Android camp, the higher the sales volume. This has formed a polarization phenomenon, with the high-end market being monopolized by Apple and the low-end market being monopolized by Android. 80% of the profits of smartphones were taken away by Apple, and Android could only eat leftovers.