On October 18, the official website of Apple "secretly" launched two new iPads: iPad Pro equipped with M2 chip and iPad 10, with starting prices of 6,799 yuan and 3,599 yuan respectively. Compared with previous years, it is not difficult to find that the two products have increased prices ranging from 400 to 1,000 yuan compared to the previous generation. For example, the new iPad Pro 11 inches is 600 yuan more expensive, and the 12.9 inches is 800 yuan more expensive.
Specifically, compared with iPad9, the new iPad10 upgrade uses the A14 chip. In terms of appearance, iPad 10 has undergone major changes, such as the 3.5mm headphone jack has been officially cancelled; it has been changed to a "square" right-angle frame design, with narrower bezels, and the FaceTime camera module has also been changed to a horizontal design; it is equipped with a side Touch ID. In addition, the phone is available in four colors: blue, pink, silver and yellow, and is equipped with a 10.9-inch Liquid retinal display consistent with the iPad Air.
It is worth mentioning that the biggest change in iPad10 this time is that the Lightning port is officially replaced with USB-C port. This move may be to adapt to the new charging interface regulations of EU .
The new iPad Pro upgrades the chip to M2, and is available in 11-inch and 12.9-inch versions. The body color scheme is available in dark space and silver. Among them, the 11-inch version of iPad Pro uses a Liquid retinal display, and the 12.9-inch version uses a Liquid retinal XDR display. In terms of image performance of
, the front camera of the Pro version uses a 12-megapixel ultra-wide-angle camera with a 122-degree viewing angle, supports the "person centering" function in FaceTime or conference app, and can also use FaceID to unlock the interface; the rear 12-megapixel wide-angle camera + 10-megapixel ultra-wide-angle camera combination (equipped with lidar scanner), supports PeoRes video shooting and HDR4.
Overall, iPad Pro has only a major upgrade in M2 chip, and other changes are limited; iPad 10 has only obvious changes in appearance, but it is nearly 1,000 yuan more expensive than the previous generation, and its cost-effectiveness is also not high. It can be said that it is "increasing the price without adding the quantity".
Because of this, in contrast, previous iPad products suddenly became "scented". Southern+ reporters found that many products such as iPad Air5, which have been released for more than half a year, suddenly "break the issue price": on Apple's official website, the starting price of iPad Air 5 has risen from 4,399 yuan to 4,799 yuan, an increase of 400 yuan; some memory versions have a maximum price of 600 yuan; iPad 9 has increased by 100 yuan, and the official website has a price of 2,499 yuan, and it is now sold at 2,599 yuan; iPad mini 6 has also risen by 200 yuan, and its official website has a price of 3,799 yuan, and it is now sold at 3,999 yuan.
Apple released a new iPad, but the old iPad actually increased its price, which is really the first time.
[Reporter] Xu Jun
[Author] Xu Jun
[Source] Southern Media Group Southern + Client
