This year, Apple still launched four new phones. In terms of quantity, this is also considered a machine-sea tactic to a certain extent. However, compared with the number of new phones released by Android phone manufacturers every year, the practice of Apple is almost impossible to be the same as Android. In addition, compared with last year's iPhone13 series, this year's iPhone14 series has some changes.
That is to say, the mini version of iPhone was cancelled and iPhone14Plus was added. However, judging from the current market performance, the iPhone 14 Pro model is quite popular, and the Plus version of iPhone 14, which replaces the mini iPhone, performs in a fair manner. In this regard, some people may ask: Why is this?
You should know that iPhone14Plus also uses the large-size screen that everyone likes, directly reaching 6.7 inches, and has strong battery life that people like. It is even named "the top spot in the entire battery life series" by Apple. So, logically speaking, iPhone 14Plus should be favored by consumers.
However, the result is that consumers are willing to buy the iPhone 14 Pro series at a higher price, while iPhone 14Plus will be sold out, which has been "complained" by people. So, the iPhone 14 Pro is sought after, and the iPhone 14 Plus performs reasonably well. The fundamental reason is that there are big differences in the configuration and price of the two phones.
The iPhone 14 Pro series is sought after. The key is that the hardware parameters of the Pro version of iPhone 14 are stronger. Users will think that the price is a little higher and they can accept it. Furthermore, there are enough obvious innovations in the iPhone 14 Pro series. These two points are enough to make users pay for it.
On the contrary, iPhone14Plus performs well, mainly because of the unequal configuration and price. In other words, according to the performance configuration of iPhone14Plus, the top-end price is approaching . The setting of iPhone13ProMax will make users feel that it is not cost-effective. It needs to be understood that when you buy a new Apple phone, you will compare vertically and horizontally.
Obviously, we can draw a conclusion that there are only two situations where users pay for new Apple iPhones: one is that like the iPhone14Pro series, it has strong hardware configurations and significant innovations. The other is the standard configuration, but the price is cheap enough. As for iPhone14Plus, it seems that neither situation is in line with either situation.
Then, you can know why the iPhone 14 Pro series is so popular, and the iPhone 14Plus performs in moderation. In fact, the author feels that Apple has never figured out how to position the standard version of the transition iPhone model.
Just like iPhone13mini, I tried it for two generations, but I almost didn't get the desired result. Back to iPhone14Plus, as a substitute iPhone13mini, it is also due to the relationship between price and configuration.
Further, if the iPhone 14Plus had a "suitable" price at the beginning, would there be new results? Of course, this is unknown. But later, once the price of iPhone 14Plus is reduced, there may be a chance.
Moreover, with the full-blooded version of Apple A15 chip + 6.7-inch screen + large battery capacity (strong battery life) support, the iPhone 14Plus is very suitable for ordinary users to buy after the price reduction. This is an inevitable result. What do you think?
