Smart TV makes profits through advertising? Taking a look at those ad-free TV brands, and buying
smart TV can be said to have become a must-have for every household, so it has attracted many brands to participate. For example, digital manufacturers such as Xiaomi, Huawei, OPPO, and Honor all have smart TV-related products. But if we look closely, we will find that most smart TVs on the market are currently equipped with so-called "boot advertisements", and as the usage time increases, advertising phenomena have become more and more frequent. For example, a high-end TV brand has a special advertising module. From the time it is turned on to the time it enters the APP, it will automatically play for 30 seconds, and it cannot be muted or cancelled.
Smart TV profit is the big one "advertising"
Smart TV "advertising" is popular, and in the final analysis, the profit is too thin. For example, the profit margin of smart TVs on the market is not as good as that of mobile phones at the same price. Coupled with industry competition, the price is constantly being compressed. Therefore, smart TV manufacturers can only take a different shortcut, starting from startup advertising, intermediate advertising, etc. According to Honor CEO Zhao Ming, the annual advertising revenue of each smart TV is several dozen yuan. Calculated based on the ten-year usage cycle, it can actually provide a price of several hundred yuan for manufacturers, and multiply it by a massive number of users. This profit is very considerable! Moreover, this is just a boot advertisement. If the system's built-in advertisements and some pop-up advertisements are included, the benefits will only be greater.
It also needs to be noted here that smart TVs are not sold at low prices, so they insert advertising to subsidize profits. Instead, in order to subsidize profits with advertising, the price is sold at a low price. Another advantage of doing this is to stand out from the superficial cost-effectiveness in the competition of similar products and attract more consumers. After all, smart TVs are home appliances with low frequency replacement, and it is considered a success if you attract them.
Which TV brands do not have advertisements?
TV brands that have no advertisements usually add all profits to the cost of the product, so the sales price is often a little higher, so it is also called "high price and low distribution" by some bloggers. Of course, the difference of several hundred is actually worth it for more than five years of advertising-free experience.
Currently, the smart TV brand that is firmly ad-free is Sony, Samsung and LG. In comparison, LG and Samsung are not Android systems, and the software ecosystem is poor. Although they support iQiyi, Tencent Video, and Mango TV, the experience is also greatly reduced. Sony is the most ideal choice among them, but high-end products are more expensive, and mid-range products are of average display quality.
also has some models of Honor, Huawei smart screen, and TCL's high-end brand Thunderbird. They all have no boot advertisements, but there will be some brand premiums accordingly. Whether it is worth buying depends on your opinion.
is written later
comprehensively, I personally recommend the Sony brand. Of course, Samsung and LG are also OK, but it is recommended to use it with Apple TV in the future. It will also cause advertising troubles when paired with a TV box.
