, which was once a prosperous cable TV, would never have thought that it had entered the "twilight years". The monopoly scenes seemed to be still in front of us. The bustling business halls were bustling with people coming to handle business. Some came to open accounts, some came to pay fees, and some came to move...
The market is so cruel, but your past is so brilliant. Once you lose users, it opens the door to decline. In fact, after nearly twenty years of development, cable TV has added a rich "seasoning" to the lives of users, especially in that era when the Internet and smartphones were not yet popular, cable TV opportunities are our best choice after dinner. Unfortunately, cable TV is showing a downward trend. If it continues to develop, cable TV may disappear in five years.
So what is the reason why cable TV is so "disliked" by users?
1. Inadequate innovation ability. Compared with competitors, cable TV has not made too much innovation in more than ten years. Whether in terms of technology or content, it is basically the same as it was more than ten years ago, so it is easy for users to leave due to "aesthetic fatigue".
2. Tariff issue. If the tariffs for cable TV have always been relatively stable and the price has rarely increased, but compared with the tariffs of competitors, it is often much higher. In terms of tariff strategy, cable TV seems to be ignoring competitors and working behind closed doors. However, users are sensitive to the tariffs of TV products, so they will naturally choose products with higher cost performance.
3. Advertising issues. With the continuous loss of cable TV advertising business, the selection of advertising content seems to be more casual, especially the medical, health, beauty, health care and other advertisements criticized by the majority of users are more unscrupulously placed on cable TV. Some users even directly regard this type of advertisement as a "scammer". Therefore, the advertisements broadcast on various channels of cable TV are easily disgusted by users due to the lack of quality control.
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4. Management issues. Although the operation and management of cable TV has a complete and reliable management system, it seems helpless in dealing with market competition, especially in terms of tariff adjustments, content upgrades, and fault responses.
In short, the total number of cable TV users in my country is less than 200 million, of which there are even fewer effective users with payment and viewing behaviors. Although the decline of cable TV is a "general trend", the speed of decline still depends on factors such as innovation, tariffs, advertising management, and market response capabilities.
