September 17, the offline store of Apple iPhone 14 series officially started to be sold. Compared with the grand occasion where the queue started at the night before, this year's iPhone 14 series seems to be less popular; after the official sales yesterday, the store was filled with ordinary consumers and scalpers; the existence of scalpers is to buy and sell mobile phones at a price increase for ordinary consumers, because they are mainly engaged in buying mobile phones that increase prices from consumers who have purchased them, and then sell them at a higher price to other consumers who are eager to buy these mobile phones. The intermediate difference earned is their main income, similar to the existence of "debtors".
For scalpers, the favorite product is the release of Apple phones every year, because the new mobile phones, Bluetooth headsets, , tablets, smart watches and other products brought by the fall conference of Apple may even become popular products in the next year, until the birth of the next generation of Apple products. Apple's electronic products are very popular in the domestic market, and many consumers are also a must-buy whenever Apple's new products. In addition, Apple's digital products are "innate" high popularity, which is an opportunity for scalpers, and even the main source of their annual income.
But this year's iPhone 14 series has been a year of failure for scalpers. It is reported that after-sales service, scalpers have been guarding the doors of various offline Apple stores and increased the price by 1,000 yuan to buy new phones from consumers. Most consumers were tempted in the face of the high price difference and sold their phones to scalpers. When scalpers were preparing to make a big profit, they found that these phones could not be sold. Not to mention how much money they could make, it would be good if they didn't lose money.
According to Qianjiang Evening News, a scalper who called himself "Brother Sun" told reporters that he bought an iPhone 14 Pro Max at an additional price of 800 yuan yesterday, and sold it only at an additional price of 600 yuan today, and lost 200 yuan himself. He also pointed to the phones he collected below and said that the iPhone 14 paid 100 yuan, the iPhone 14 Pro was 300 yuan, the iPhone 14 Pro Max was 500 yuan gold and white, and the black and dark purple were 600 yuan. Brother Sun also said that in the past, Apple could make thousands of dollars with a mobile phone, but now it can lose money by keeping it overnight. Is it because Apple is no longer good? The main reason for this situation is that Apple iPhone 14 series has sufficient inventory , Cook Considering the consumer's demand for changing phones and market environment, it no longer uses the "hunger marketing" strategy to sell, so you can buy the official price iPhone 14 series mobile phones in any Apple store. On the other hand, because the price of the iPhone 14 series is unstable. , yesterday's iPhone 14 series broke after being sold, and online e-commerce platforms also gave coupons of 300-500 yuan; under the dual discount of breaking and coupons, who would buy from scalpers at an additional price?
Another secondary reason is that the iPhone 14 series is not much changed to compared with iPhone 13 series, resulting in many Apple fans not having the desire to replace the phone; of course, cannot ignore the impact of the global economic downturn . When the old phone can continue to be used, almost no one is willing to change a new phone worth several thousand yuan.
