This can illustrate a problem. Huawei was sanctioned and lost a large amount of 5G market. A large part of it was taken down by Apple . Huawei fell down and Apple was full. The following data speaks.
2 years ago, in 2020, Huawei occupied 44.1% of the market share of the domestic high-end market, leading Apple with a slight advantage of 0.1.
. Apple has been making rapid progress in the second quarter of last year and in the second quarter of this year.
In the second quarter of 2021, Huawei still had 19% of its high-end market share, and by 2022 it was only 11%, while Apple's market share grew from 43% to 46%. Domestic manufacturers vivo and Honor have also focused on increasing their high-end market share.
, while Xiaomi 's high-end market share is not smooth, and the market share is still reduced by 1%. The sales of Xiaomi 12 series are indeed unremarkable.
From the second quarter of last year to the second quarter of this year, the market share change curve of mobile Android and iOS is as follows:
Apple's growth rate is indeed fast, with a market share of nearly 70% last year from 57.6 to nearly 70% this year. Huawei fell. It is not easy to go for the high-end domestic Android manufacturers. The high-end is still the main force. Domestic products are still at the mid- and low-end prices, and it is difficult to divide the cake in the high-end market.
currently has a high-end market share, so Apple accounts for 13.3% of the mobile phone market share, and Apple accounts for 70% of the market share, which is inseparable from the huge increase in sales of the iPhone 13 series.
Huawei's highlight moment ends on the Mate 40 series. This year's new Mate 50 series has always had fewer supplies and still has to grab it. The original price is difficult to buy. The third party has already increased the price by at least 500 yuan. Putting aside the original price, you can ignore it, but there is still a 4G processor phone with an additional price of 500 yuan, and in the future, you will spend 799 yuan to buy an Huawei mobile phone shell to become 5G, and there is an additional 10 yuan rental fee per month.
Currently, sales volume in more than a week is only 6,000, which is incomparable to the previous one million appointments. Insufficient supply is a major shortcoming.
Although Huawei has returned this year, it is difficult to get back its former market share from Apple phones in a short period of time. We can only do it slowly, but Apple will not wait for anyone. In the next few years, Apple will still dominate the high-end market, and domestic manufacturers need to continue to work hard.
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