article | Xiaoyiping Technology
If you want to select a flagship SOC with the best "head and tail" and the best "harm Zhongyong" in 2022, then MediaTek must be on the list.
As MediaTek's first SOC with truly flagship strength, Dimensity 9000 was in full swing at the beginning of its release. At that time, in order to promote Dimensity 9000, MediaTek spent a lot of money to provide major digital video UP hosts with a large number of engineering machine equipped with Dimensity 9000 to preheat the preliminary publicity.
. MediaTek has indeed invested in the stacking of this chip. The Dimensity 9000 chip uses the TSMC 4nm process, the latest Cortex X2 core (as well as A710, A510), an 8MB L3 cache larger than the Snapdragon 8 Gen 1 (Snapdragon 8 Gen 1 and Snapdragon 8+ are both 6MB caches), a 10-core Mali G710 GPU architecture, and a maximum support of 320 million pixels, and an ISP image processing chip that supports three 32 million pixels. The most important thing about
is that in the past two years, the energy efficiency of , which has been widely paid attention to, is also good compared to , and is obviously much stronger than the Snapdragon 8 Gen 1 of the same era. Even compared to the latest Snapdragon 8+ processor, the performance of Dimensity 9000 is not much worse. As shown in the figure below, this is the energy efficiency comparison made by Geek Bay (the more the curve is, the better)
In general, the Dimensity 9000 processor has the qualities that a flagship SOC should have, which can even be said to be beyond expectations. In addition, MediaTek has also provided a lot of resource support. Theoretically, this SOC has the potential to be popular.
However, the subsequent development was very unexpected - the market response of Dimensity 9000 was abnormally cold.
The author took a look at it. Since the release of Dimensity 9000, only five models on the market have equipped this SOC (excluding Dimensity 9000+ processors) are OPPO Find X5Pro Dimensity Edition, Redmi K50Pro, VIVO X80, VIVO X80Pro Dimensity 9000 version and Honor 70Pro+.
Among them, except for VIVO X80 and Redmi K50Pro, the other three machines are basically released for release, and the sales volume is very low. On the contrary, Dimensity 8100, the younger brother of Dimensity 9000, opened up a situation in the mid-to-high-end market with its excellent performance.
So the question is, why did the Dimensity 9000 processor, which performed well in terms of reputation and comprehensive quality, not open up the situation? What is the reason behind it? We will give a review of this article.
1. Consumers’ inherent perception of MediaTek chips makes mobile phone manufacturers unwilling to take risks.
In the magical September 2022, everyone should have seen the importance of the "brand" of , a that only supports 4G network, is equipped with a Snapdragon 8+ processor, IMX766 sensor, and is not equipped with a mediocre configuration. The sales of Huawei Mate50 has exceeded 4 million units, and it is still in short supply. I estimate that this data is higher than the total sales of Snapdragon 8+ models all of other competitors.
The core factor supporting the sales of Huawei Mate 50 series is the brand, because people recognize the golden signboard of Huawei Mate, which is the power of the brand.
In the chip market, it actually has such a "contempt chain". After a long evolution, consumers at this stage have long formed the cognition that Apple , Qualcomm , Huawei HiSilicon is high-end, MediaTek, and Unigroup Spreadtrum are low-end. Just like the market is not so recognized by Xiaomi mobile phone , the Dimensity 9000, as MediaTek's first flagship SOC, consumers will not easily recognize it.
. For mobile phone manufacturers, they are naturally unwilling to carry a flagship SOC without a mass base, so it is foreseeable that Dimensity 9000 will be cold.
2. It requires a large labor cost to adapt software and hardware.
should be very clear about the development of
. Different frameworks and architectures have their own design logic and syntax logic.The same is true for chips. Different chips have their own technical characteristics and development documents. When mobile phone manufacturers get this chip, they need to arrange corresponding personnel to adapt and develop. The most difficult aspect to adapt to is the ISP image processing module. Since most of the SOCs released by MediaTek before do not need to be specially maintained for image algorithms, because these chips are all mid- and low-end chips, and the models equipped with them are also mid- and low-end models. There is no need for mobile phone manufacturers to pay too much attention to image problems. If you can make a normal film, you will pass the exam.
However, for the Dimensity 9000 chip, it is completely different, because the adaptive models of Dimensity 9000 are all high-end machines, and the most popular among high-end machines is imaging quality. Therefore, mobile phone manufacturers must withdraw their staff to do the adaptation work of Dimensity 9000, and this is still a brand new field.
, then this will inevitably increase R&D costs and extend the R&D cycle. This is naturally not a good thing for mobile phone manufacturers that pursue rapid iteration.
. According to the information obtained internally, MediaTek processor development documents and other aspects have a certain gap compared to Qualcomm, which will also increase the difficulty of adaptation work. The combination of factors such as
has led to the cold response of Dimensity 9000. The rapid launch of
3 and Snapdragon 8+ has left Dimensity 9000 without space for survival.
Although the comprehensive performance of Snapdragon 8 Gen 1 is not as good as Dimensity 9000, Qualcomm is not idle either. In May, it brought a brand new SOC based on TSMC's 4nm process, with better energy efficiency than Dimensity 9000 - Snapdragon 8+. (The mobile phone manufacturer got it earlier)
This has a direct impact on Dimensity 9000. After all, the Snapdragon 8+, which has better energy efficiency, stronger performance and higher brand awareness, is the safest solution.
In short, although MediaTek Dimensity 9000 is a bit unexpected, it is not difficult to understand after careful consideration. If MediaTek wants to advance in the high-end market and Qualcomm, it will take at least two and three generations of iterations to regain consumer confidence.
END Hope it can help you
