iPhone 14 series has only been on sale for half a month. At this time in previous years, Apple fans who placed orders on the official website were still waiting to be shipped. The spot stock in the hands of scalpers was also quite obvious.
However, this year's new iPhone market has stunned many people.
On September 16, the standard version of iPhone 14 and two Pro versions were officially released; in the afternoon of the same day, the standard version broke the issuance range of 100-1,000 yuan.
Take the 512G specification of the standard version of iPhone 14 as an example. The channel wholesale price on the morning of the first launch day was only 69 yuan lower than the official website price, and it plummeted in the afternoon, down 850 yuan.
has accumulated a lot of standard version of scalpers, so they directly break the defense. In order to sell goods as soon as possible, some scalpers are even willing to pay 100 yuan per unit.
picture source Kuai Technology
September 26, "iPhone 14 may become the worst-selling model in history" climbed to the hot search on Weibo. There has even been news from the supply chain that Zhengzhou Foxconn has removed some standard version of the production line.
Tell the truth, the speed of disassembly is a bit outrageous!
Looking through the previous news, we can see that the full iPhone 14 series will only start mass production in August, which means that the dismantled production line has only been running for about a month.
In the history of Apple sales, you should not find the second model that cuts the production line so fast!
research institution Sandalwood also confirmed the fact that the iPhone 14 standard version has been cold. According to its e-commerce market monitoring data, the pre-sale volume of iPhone 14 standard version in the first week of Tmall fell by 70% compared with last year's iPhone 13 standard version.
Many people may think that the entire iPhone 14 series is not good anymore when they see this.
is not the case!
Apple’s real purpose is to use the almost "zero" upgraded iPhone 14 standard version to set off the Pro version, increase the latter’s sales volume, and ultimately achieve a sales increase in the entire series.
At present, it seems that Apple has succeeded!
Against the backdrop of the standard version, the two Pro versions have become very popular this year. The iPhone 14 Pro Max is more than 1,000 yuan, and the iPhone 14 Pro is more than 1,000 yuan. The pre-sale volume of the Pro series Tmall platform in the first week increased by 56% year-on-year.
The standard version of the iPhone 14 production line that was removed as mentioned above was not completely removed. According to market feedback, Apple promptly upgraded these production lines to the production line of the iPhone 14 Pro series. After the conversion of the production line of
, the iPhone 14 Pro series is expected to account for 65% of the entire series shipments.
As we all know, each Pro has a higher unit price than the Standard Edition and has a larger profit margin. When the Pro shipment ratio increases to a certain extent, the losses caused by the decline in sales of the Standard Edition can be offset.
According to Sandalwood data, the hot sales of the Pro series have really successfully offset the downturn in the standard version, with the first week of the iPhone 14 series increasing by 17% year-on-year.
In the long run, under this differentiated strategy, the only one that may be killed is this year's iPhone 14 standard version. The reason for its failure is that it does not widen the gap with last year's 13 standard version.
Next year, the 15 standard version will widen the gap between the 14 standard version, and sales may rise year-on-year; in the future, the sales of the standard version and Pro version will gradually stabilize.
