mentions TCL. What do you think of first? As a world-leading smart home appliance company, TCL is naturally its huge TV industry. As one of the few TV brands in the world that integrates R&D, production and sales, when most brands are still using panels and technologies from other manufacturers, TCL has formed its own R&D and production industry line, and is constantly outputting high-quality products with its own technological advantages.
htmlOn September 28, TCL held a new product launch conference in Huizhou Shuangyue Bay, officially launching the new product TCL 98Q10G Mini LED giant screen TV. As a supplement to the popular Q10G product line this year, this product focuses on display functions such as 98-inch Mini LED giant screen, supports 672 partitions, 95% DCI-P3 color gamut, full channel 4K 120Hz, and successfully refreshes the popularity of Mini LED giant screen TV. It is not an exaggeration to call it "the most worth buying Mini LED TV in 2022".
In fact, it is not difficult for users who are paying attention to the home appliance market to find that since this year, in addition to the regular iteration of last year's product layout, the new color TV products on the market have accelerated optimization and upgrading in three aspects: "super-large size", "display technology", and "segmented scenarios". Especially in the "super-large size", major brands have entered the 98-inch giant screen market, and giant screen products are blooming everywhere. Why did TCL choose this time to release a new Mini LED giant screen TV? Let's analyze it together.
responds to consumers' expectations
Before we start, let's go back to the time and review the birth of the Q10G series. On May 16 this year, TCL held a new launch conference for the Vientiane Galaxy Mini LED TV, launching a Mini LED TV product line that integrates ultra-high definition, real high brush, high configuration, and high appearance, and is extremely affordable. TCL 98Q10G is essentially a "supplementary product" of the TCL Q10G series TV.
As TCL's main product in the field of Mini LED, the TCL Q10G series not only adopts Mini LED technology known as the "next generation large-screen display technology", the entire series can reach up to 448 partition micron-level dot matrix light control + full channel 4K 120Hz, but also has 4GB + 64GB ultra-large memory and up to 12 image quality tuning technologies, which can be said to bring picture quality and configuration to a new level.
Not only that, while maintaining affordable pricing, the Q10G series does not sacrifice the performance and texture of the TV itself. It can be said that the launch of Q10G completely subverts users' inherent impression of Mini LED TVs, bringing Mini LED TVs to ordinary consumers, and is no longer a high-priced consumer electronics product that costs tens of thousands of yuan. TCL is ready to let Mini LEDs enter thousands of households.
Based on excellent product strength and pricing, the TCL Q10G series has achieved good market performance. Not only did it top the hot sales list of , JD.com, , for 10 consecutive days after its launch, it also achieved hot sales of more than 16,000 units in just two months, and has become the hottest Mini LED TV product at the moment.
However, no matter how outstanding the product design is, it does not mean that it is impeccable. In recent years, with the improvement of living standards, consumers have a higher pursuit of home viewing experience, which has also made their demand for screen sizes continue to increase, and large sizes have become the mainstream choice for consumers in the update of color TVs.
In the user feedback on social media, we can see that there are indeed many users looking forward to TCL launching the Mini LED giant screen TV that is more worth buying. Perhaps in order to meet the needs of consumers and to enrich the Mini LED product camp, TCL chose to combine the advantages of Mini LED technology and the 98-inch giant screen, and released this product today.
continues to lead the Mini LED field.
In recent years, various supply chain manufacturers have been working hard to innovate in display technology, which has led to a situation where display technologies such as Mini LED, QLED, and OLED are flourishing.Among them, Mini LED takes into account the advantages of LCD and OLED, which are lighter and thinner, brighter colors, high contrast, lower cost and longer life. Therefore, it has attracted major TV brands at home and abroad to enter the market one after another, resulting in serious inversion of the entire market.
Among the many TV manufacturers entering the Mini LED track, TCL is definitely an existence that cannot be ignored. It is not only an internationally renowned display manufacturer, but also the main player and technology leader in the promotion and popularization of Mini LED technology, and even the best promoter of Mini LED TVs.
(Photo source: TCL)
dares to say this because TCL has three major advantages in the Mini LED field. As early as 2018, when friendly competitors did not invest, TCL had already begun to deploy Mini LED display technology, and in the same year, it was the first Mini LED backlit TV to exhibit the world's first Mini LED backlit TV on IFA. By 2020, TCL has already had a rich product line covering multiple price segments, and has won 90% of the global Mini LED TV products sales.
Use your keen eyes to capture the future development trend of the display industry and resolutely lead the way for other manufacturers. This is TCL's first advantage.
Of course, simply entering the game is not enough. If the technology is not strong enough, many manufacturers will be abandoned after taking advantage of the early Blue Ocean market. As a screen panel supplier under TCL, Huaxing Optoelectronics began to deploy Mini LED basic technology as early as 2011-2012. The relevant technologies have been iterated to the fourth generation, and the independent development of new Mini LED backlight and key display technologies have won the gold medal in the growth group of the "2021 Bay High Competition".
(Photo source: Southern Intellectual Property)
In addition to its own technical strength, TCL's complete upstream and downstream industrial chain should not be underestimated. Huaxing Optoelectronics is currently the only vertical integrated industrial chain enterprise in the country that has established a vertical integrated industrial chain from semiconductor display materials, panels, modules to branded machines and then to content operation . This not only gives TCL sufficient independent production capacity for screen panels, but also facilitates TCL to further integrate resources in the domestic upstream and downstream industrial chains and customizes and develops core technologies and devices with TCL characteristics.
With a series of core technologies, TCL has become the leader in the Mini LED era and has become the only TV manufacturer in China that is capable of launching 98-inch Mini LED products.
"Giant Screen" has become the core trend of the market
According to industry observations, with the advancement of technology and changes in consumption habits, the "Giant Screen" that can bring a broader vision and a more shocking visual experience is gradually replacing the "picture quality" and becoming the most concerned factor for consumers when purchasing products.
According to AVC's omni-channel data, under the decline in the color TV market size in the first quarter of this year, although the 65-inch market share still accounted for 22%, sales growth has stagnated, only 0.6%. On the contrary, although the 75-inch market share is only 9.2%, sales growth has reached 4.4%. Even the market share of 85-inch and above has reached 1.7%. Obviously, the layout of the "giant screen" market has become the core trend of the entire industry to get rid of low prices.
(Photo source: Aowei Cloud Network)
According to a survey by Zhongyikang, in the domestic 98-inch TV market in Q1 2022, TCL is far ahead of other brands with a market share of 49.57%. Its market sales exceeded the sum of the second and third places, occupying almost half of the current "giant screen" TV market, forming an absolute leading trend.
Why is TCL's "giant screen" TV sales so good? The reason for is very simple. The sufficient technical confidence and coordinated industrial chain layout give TCL the advantage in hardware resources. The four 98-inch giant screen TV products that seized the market's initiative give TCL full experience in image quality debugging. TCL has thus become the leader in the "giant screen" era, and its sales and market share are even better.
(Photo source: Zhongyikang)
To sum up, Mini LED is the future of the industry, and "giant screen" is the core trend of the market. As a leader in the giant screen field and Mini LED field, TCL hopes to combine the two to bring users a more affordable priced giant screen home theater. The final product is TCL 98Q10G.
Nowadays, some TV manufacturers are seeking breakthroughs in the "giant screen" market, and some brands are actively launching Mini LED TVs, but wanting to achieve something in both fields. Only TCL, a manufacturer with many years of layout, strong technical strength and rich product experience, can do it. The combination of TCL's technical advantages in Mini LED and its product experience in giant screen TVs makes this product have considerable advantages in price, picture quality, interface, refresh rate, etc. Compared with similar products on the market, this product has a considerable advantage in price, picture quality, interface, refresh rate, etc., redefined the standard of a 10,000 yuan giant screen Mini LED TV.
Not only that, the launch of this product further improved the layout of the TCL Mini LED product line. The existing product sizes have basically covered all mainstream specifications in the market, which can fully meet the needs of different users for Mini LED TVs with different specifications. I believe that in the future, TCL will achieve global leadership in the Mini LED track while bringing users high-quality Mini LED TVs with better picture quality, better price and larger screen, leading the industry to a bright and bright future.
