Why is imported TV not so delicious?
As a post-90s generation, when he was a child, Japanese imported TV became popular in China. Many families were proud of having a Japanese imported color TV.
I remember that the neighbor next door bought a Panasonic color TV, and everyone from the building came to watch it. The scene was no less than that of his acquisition of Panasonic. Everyone was amazed at the size of the screen (although less than 30 inches) and the picture was so clear and the sound was so loud. Children with good things reached out to touch the screen, but they were usually "bang" by their parents in the air: "Just watch it, what to touch? It's itchy again, right!"
For a long time, going to my neighbor's house to watch Ultraman every day after school, which became my childhood fun. Watching Japanese programs with Japanese color TV is not only a portrayal of the Chinese cultural and entertainment life in that era, but also reveals some helplessness of domestic manufacturing.
But I don’t know where to start, imported TVs such as Panasonic and LG are gradually becoming less popular in China, and replaced by a number of domestic TVs. The total sales of the Chinese TV market in 2021 were 38.98 million units, and seven domestic brands including TCL jointly accounted for 88.5% of the market share, while Panasonic and LG had less than 5% of the domestic share.
It should be noted that in 2019, 2020 and 2021, TCL TV ranked among the top three in the world for three consecutive years, and is the number one TV brand in China. We mean that not only are imported TVs squeezed away by domestic TVs little by little, but the leading brands like TCL have also gone overseas and occupied the "big houses" of countless foreigners.
Today we will talk about how domestic color TVs turned the tables against the wind through the story of TCL.
The counterattack of domestic color TVs began earlier than we expected. In about 1993, domestic families began to come into contact with color TVs. At this time, the color TV market was soon monopolized by Japanese brands. The reason was no different, and they had product strength.
At that time, Japan's imported color TVs not only had clear picture quality and good quality, but also had advantages in price, showing the essence of industrial technology everywhere. In comparison, domestic TV technology is not good, and it is not cheap, so consumers naturally vote with their feet.
It’s nothing wrong with technology lagging behind. After all, everyone has a learning process when they start late. Many domestic manufacturers seek knowledge from Japanese companies, but the Japanese do not talk about martial ethics. Not only do they hold on to core technology, but they often sell some technologies and production lines to domestic companies that are quickly eliminated, resulting in many TVs being outdated as soon as they are launched. During that time, if they go to the TV factory canteen for dinner at noon, they can hear many engineers’ "kind greetings" to Japanese friends.
At this time, Japanese companies were collecting money to teach domestic manufacturers a lesson of "deception" while monopolizing the domestic high-end color TV market. That was really Qin Shihuang Eat the peppercorns - win the mahjong.
At this moment, TCL stood up and used its sales channel advantages to cooperate with a Hong Kong color TV to launch China's first 28-inch large-screen color TV, which is higher in quality and price ratio than Japanese goods. It was popular all over the country for a time and became a family memory of a generation.
also bought one at the time, and since then I have never visited the neighbor's house to see Ultraman.
After the first battle was successful, TCL was not overwhelmed by the temporary victory, but decided to be the Chinese color TV well, and resolutely embarked on the journey of self-developed TV.
At that time, Li Dongsheng, general manager of TCL Electronics Group, frequently visited Akihabara , not to watch comic exhibitions, but to learn and inspect the most advanced electronic products on the Japanese market to avoid working behind closed doors.
Thanks to independent innovation and research and development, TCL has caught up with it after entering the market, and finally became the first brand in China's total TV sales in 2000, not only defeating the once arrogant Japanese imported color TV.
TCL After gaining a foothold in the TV market, it also thought about conquering upstream screen display technology. In 2010, my country's annual import of LCD panels reached US$50 billion, making it the fourth largest imported product in China, second only to chips, oil and iron ore.
But TCL, which wanted to develop its own screens back then, was a completely outlier. At that time, there was no trade and choke. All manufacturers of all sizes were used to using imported panels - who would build screens in serious TV factories? Do you understand what globalization is? Do you understand what a supply chain is? Of course, TCL understands these TCLs. What TCL understands more is that using the supplier's panels may be a good TV brand. But if you want to become an excellent TV brand, you must master the core technology of screen display!
In 2009, TCL launched "Huaxing Optoelectronics", with the first investment amount reaching 24.5 billion yuan, which was more than 52 times the annual net profit of TCL Group that year. Then, it continued to add research and development, from small to large, from weak to strong.
In this process, TCL has to face the siege of old screen manufacturers such as Samsung . Samsung originally monopolized the global screen supply and made money while lying down, but I don’t know where TCL came out and insisted on breaking the monopoly and not letting it go. Who can tolerate this?
It can be imagined that the corresponding technical blockade, competition and attacks are coming one after another, and a "screen battle" with no smoke of gunpowder has begun.
After ten years of hard work, by 2020, TCL LCD panel shipments once ranked first in the world, and even reversed the screen to Samsung and Sony . At the same time, TCL landed in Tokyo Bay and strategically invested in JOLED, a Japanese technology company, with a strategic investment of 30 billion yen, and cooperated to deploy the future "inkjet printing OLED" technology, allowing domestic manufacturing to overtake the first time in the cutting-edge semiconductor field.
In April 2021, TCL acquired the Samsung Suzhou LCD production line. At this point, Samsung withdrew from the global LCD panel production field - high emotional intelligence: focusing on OLED panel production, low emotional intelligence: LCD panels can't do it anymore.
The dust settled, TCL won this "screen battle", completely rewriting China's history of "screen shortage", and itself has completed the transformation from "a good TV company" to "the world's top TV brand".
TCL, which has mastered the ability of self-developed screen display technology, began its performance. From being the first to develop Mini LED technology to organically combining QLED materials with Mini LED technology, it launched the epoch-making QD-Mini LED technology, which is known as the "next generation screen display technology". TCL has led the development of the industry's most cutting-edge technology time and again, bringing amazing high-end TV products.
core technology empowers products and brings strong product strength to TCL TV. This product strength is reflected in monopolizing the global high-end color TV market, and its high-end TVs are highly recognized by domestic and foreign consumers.
As we all know, good quality and low price are the labels of domestic manufacturing. Cheap and affordable are not only foreigners’ impression of domestic products, but also the heart disease of the domestic manufacturing industry - they sell more but cannot make money, and sell more and no one recognizes the price, just like American Chinese food: foreigners will shout "China NB" for fried noodles of $1, but they can quit pasta because of fried noodles of $10.
But TCL has done it, so that TVs, such a hard technology product, can also win the recognition of domestic manufacturing by consumers in developed countries and regions. There are old American, Japanese and Korean friends from local technology companies such as Apple and Samsung, and have reached a rare tacit understanding on snatching TCL TV.
In the high-end market, TCL TV sales have always ranked among the top two in the sales of year-on-year, even surpassing Samsung in the first quarter of 2019 to become the number one in North America.
Americans grab TCL during festivals has become a beautiful landscape.
In April this year, TCL became the number one in sales in the Japanese TV market, beating Sony in its hometown.
After more than 20 years, TCL taught Japanese companies a good lesson in the Japanese market what it means to "a good product is to do whatever you want."
TCL has made its high-end TV an undisputed champion product in the industry with its core technology.
In the Mini LED TV market in the first half of this year, TCL ranked first with a market share of 55.74%, and faults crushed Samsung Huawei .
Today's TCL still has not stopped its technological research and development!
As the world's top 500, TCL has accumulated 85,779 patent applications worldwide, of which more than 95% of invention patents, quantum dot technology patents ranked first in China and digits ranked first in home appliance brands.
Although TCL TV currently has the third largest sales in the world, its gap with the second place is already very small.
At the same time, it is necessary to pay attention to TCL's dominance in the high-end market, which represents better products and richer profits - Apple's sales are less than one-third of Samsung's, but Apple's profits can beat Samsung, so Apple is recognized as the world's number one mobile phone brand.
TCL's development history is not only a history of the counterattack of domestic color TVs, but also a "guideline" for the success of domestic manufacturing. TCL has been at the forefront of time through independent research and development, and is still full of vitality after the passage of time. This also gives countless domestic enterprises direction guidance - insist on doing the right things, even if it is difficult!
When I was a child, my family sat around in front of a small TV to watch the Spring Festival Gala and eat the New Year’s Eve dinner and had a happy New Year’s Eve dinner. It is a happy choice for the moment to do aerobics at home through TCL X11 Mini LED TV at home through TCL X11 Mini LED TV.
For more than ten years, TCL TV has brought a better life to countless families through technology and innovation, and will continue to accompany us through generations in the future.
