This has led to continued decline in panel prices across the TV market since June. Data from relevant agencies show that the average price of 55-inch mainstream TV panels has dropped by more than 62% in the past year, and the mainstream sizes of IT panels have also dropped by nea

Previously we mentioned in the article that the current LCD panel market has experienced an "oversupply" of production capacity. This has led to continued decline in panel prices across the TV market since June. Especially for some large-size LCD panels, there is even a phenomenon of " price upside down " that is cheaper than small-size TVs of the same level.

For consumers, the recent period is obviously a good time to buy a TV.

The price of LCD panels has reached an all-time low. How exaggerated is the price reduction of

panels? Let’s take a look at some agency statistics. Data from

related organizations show that the average price of 55-inch mainstream TV panels has dropped by more than 62% in the past year, and the mainstream sizes of IT panels have also dropped by nearly 30% to 40%. The prices of all panels below 75 inches have now dropped below cash costs. .

DSCC predicts that the price of 65-inch area will be the same as that of 32-inch area in August. The latter is the lowest in the industry (at $96 per square meter). DSCC also stated that the current price of LCD TV panels has reached a historical low, but it is expected that there is still some room for decline.

The main reason for this phenomenon is the imbalance of supply and demand in the LCD panel market. In the first quarter of last year, the price of LCD panels increased significantly due to the increased demand for display equipment due to the global epidemic. After this round of price increases, upstream LCD panels have increased a lot of production capacity.

In the first quarter of this year, with the saturation of consumer demand due to the epidemic and the sluggish demand in the global consumer market, the market demand for LCD panels has dropped significantly. Against the background of weak demand for

, TV terminal manufacturers have reduced the purchase volume of TV panels. According to GfK Zhongyikang data, in the first half of 2022, the retail volume of the domestic color TV market was 16.36 million units, -8.5% year-on-year; retail sales were 55.1 billion yuan, -11.5% year-on-year.

At the same time, according to the revised panel procurement plans of TV brands such as Samsung Electronics , LG Electronics , TCL, Hisense , Sony and Skyworth , the panel procurement volume of all TV suppliers in 2022 may be higher than Annual decrease of approximately 15%.

In other words, the current mainstream TV manufacturers are facing high LCD panel inventory pressure. According to industry estimates, it will take at least Q1 of 2023 to "digest" these inventories at the current rate. Within this cycle, terminal manufacturers are bound to reduce their inventory pressure through various discounts, price cuts, and promotions.

This means that in the next two to three months, the TV market will usher in a wave of "price cuts." As subsequent production capacity and inventory adjustments are completed, prices in the TV market should also pick up. For consumers, the best buying window should be in the next four quarters. Considering that the entire market is changing at any time, and the fourth quarter is coming with the peak TV sales season at the end of the year, it is actually an ideal time to buy it recently.

After clarifying the purchase cycle, let’s take a look at the current TV market.

We have emphasized more than once that, without considering other factors, bigger TVs must be better. The most suitable TV size calculated from the so-called "optimal TV viewing distance" on the Internet has long been proven to be pseudoscience. For ordinary people, the immersion and shock of TV pictures increase with the increase of screen size. As long as your home can accommodate it, a large-size TV is definitely the first choice. The statement

is also supported by data. Taking the Jingdong platform as an example, 7 of the top 10 best-selling TV products are 65 inches and above. It can be seen that sizes above 70 inches seem to be increasingly popular among users. In the list, 4 models are among the top ten.

The concept of "big TV" has also changed over time. Ten years ago, TVs over 50 inches were basically considered large. Now, 75 inches has become the mainstream in this market.Judging from the new standards, products called large TVs at this stage must be at least 75 inches or more. This is one of the important indicators in our recommendation this time.

Considering that products such as TVs, especially high-end large-screen products, often have very different premiums. In terms of selection criteria, we also try our best to consider the needs of ordinary users. For most users, all they need is a large TV with acceptable picture quality. Some high-end TV players who pursue the ultimate picture quality naturally have different choices at higher prices.

To sum up, the range of “big TVs” we recommend this time is: mainstream brands, large-screen products with a price of less than 10,000 yuan and above 85 inches.

Redmi Max 86-inch

Reference price: 5,999 yuan

Redmi Max 86 is the best-selling large-screen TV of this size. You can buy a large 86-inch TV for more than 5,000 yuan, which was something you wouldn't dare to think of a few years ago. With its 86-inch 4K 120Hz giant screen alone, the Redmi Max 86 is worth the price, and it is a true "cheap bowl" model priced under 10,000 yuan. Redmi Max 86 also has a serious HDMI2.1 interface (not HDMI2.0 virtual standard), which can also be used by game console users.

Although this is an 86-inch giant-screen TV, its packaging and size have been specially designed. Most ordinary residential elevators can access it, and there is no need to manually carry it up the stairs or even remove the window to install it like other giant-screen TVs. If we want to talk about shortcomings, the Redmi Max 86 mainly has three: First, the overall brightness of the screen is not very high; second, there are boot ads; and the 2GB of storage is a bit small.

The current price of Redmi Max 86 is very wonderful. The aforementioned reference price of 5,999 yuan is already cheap enough. However, this TV currently has larger discounts in all major channels, sometimes even as low as 4,999 yuan. For this price and size, I really can’t fault it.

Thunderbird 85S515D (85 inches)

Reference price: 5599 yuan

Every time when Xiaomi and Redmi TV are recommended, some users must say: Xiaomi is cheap, but I don’t like boot ads. So are there any cheap, large-screen TVs with no startup ads in the same price range? some!

Thunderbird, as a wholly-owned sub-brand of TCL, has always had a good reputation among users. This Thunderbird 85S515D can be regarded as a product that competes with the Redmi Max 86, and the two are relatively close in configuration. The advantage of Thunderbird is that it has larger memory and supports far-field voice.

In other aspects, it has wide color gamut 4K large screen, 120Hz support, HDMI2.1, etc. It has all the configurations it should have. The speaker unit power is slightly weaker than Redmi. The size is one inch smaller, so it's a model with no major issues.

The current channel price of this product is around 5,400 yuan, which is slightly more expensive than the Redmi Max 86. But it can maintain the same audio and video quality as Redmi Max 86 and eliminate the trouble of advertisements every time it is turned on. It is equivalent to spending an extra 500 yuan to buy a lifelong ad-free privilege.

Xiaomi ES Pro 86-inch

Reference price: 7,999 yuan

Xiaomi ES Pro 86 can be regarded as an enhanced version of the Redmi Max 86. The 5,000 yuan Redmi Max 86 is great. If you are willing to increase your budget, the Xiaomi ES Pro 86-inch is even better.

At the same size, Xiaomi ES Pro 86 increases the peak brightness of the screen to 1,000 nits, solving the problem of insufficient brightness of Redmi Max 86 and making it more suitable for some HDR high-quality film sources. The number of partitioned light controls on the screen has also been increased, a screen panel with a higher contrast has been replaced, and the power of the speakers has also been increased. In terms of the core audio and video quality, Xiaomi ES Pro 86 has made significant improvements compared to Redmi Max 86.

At the same time, Xiaomi ES Pro 86 also doubled the memory and is equipped with a far-field sound pickup function. It is also improved compared to Redmi Max 86 in terms of ease of use.

This TV is suitable for users who have a relatively sufficient budget and have higher demand for picture quality. In terms of current channel price, Xiaomi ES Pro 86 can reach around 6,500 yuan. Compared with Redmi Max 86, it is 1,500 yuan more expensive. The difference is mainly in the aspect of picture quality. For ordinary users, Redmi is of course more cost-effective. Everyone can consider it comprehensively according to their own needs and budget.

Sony Is there a product that is a big international brand, a big TV, and basically meets the budget needs? There are some too! The

X85K series is the main product of Sony's mid-range product line. This TV has multiple size options of 43/50/55/65/75/85. The 75-inch version is more than 8,200 yuan, and the 85-inch version is slightly beyond the budget, about 10,500 yuan. But it has an 85-inch 120Hz high-refresh screen, X1 image processing chip, and Sony's own Terricolor display technology... This TV has it all, and it can be regarded as a relatively cost-effective large-screen product among Sony's mid-range TVs. .

According to the standards of a 10,000-yuan TV, the overall configuration and picture quality of the Sony X85K are not outstanding. The body is still made of plastic and is slightly lacking in workmanship. Fortunately, Sony’s accumulation of image quality adjustment and brand reputation will not cause any big problems when buying this TV.