Xiaozhai saw the battle report of Huawei nova10 series on the Internet - the sales volume of this machine reached 100,000 within a few days after its launch; you must know that this is a 4G smartphone that does not support 5G network, and the built-in Snapdragon Dragon 778G chip, so why has this machine achieved such great success? Is it just because of the Huawei brand?
The popularity of this phone exceeded Xiaozhai’s imagination. After all, this is a 4G smartphone. With major manufacturers pushing 5G phones, Huawei has come up with such a product, but it has already lost to its competitors in terms of selling points. ; But even so, the machine has not been "unsaleable". It seems that Huawei has a very thorough understanding of the market.
In fact, the improvement of Huawei's nova10 series compared to the nova9 series is not very big. Except for the upgraded 60-megapixel front dual camera lens of Huawei nova10 Pro, there is almost no improvement in other aspects of the configuration of this series; of course, as a This is a product that focuses on the offline market, and the selfie function is relatively easy to attract consumers.
The starting price of Huawei nova10 is 2,699 yuan, and the starting price of Huawei nova10 Pro is 3,699 yuan. At this price, you can already buy a machine with Dimensity 8100 chip and Snapdragon 8 Plus chip. The performance of these two chips is far beyond Snapdragon 778G, among which the Dimensity 8100 chip is the mid-to-high-end chip with the strongest overall strength this year.
The Snapdragon 778G equipped in Huawei's nova10 series has been used by many manufacturers in smartphones worth more than one thousand yuan last year. Such a thousand-yuan mobile phone chip can be sold for more than two thousand or three thousand yuan in Huawei's nova10 series. Among them, the price of the top version of Huawei nova10 Pro is close to 4,000 yuan. This series of machines does not have any advantages in performance.
Interestingly, starting from the Kirin chip , most of the Huawei nova series are 4G mobile phones, but the sales are still good; for consumers who like the Huawei brand, the nova series is relatively affordable for consumers. The Huawei mobile phone is relatively low-end and has good configuration. After all, the Huawei P50E, which is also equipped with the Snapdragon 778G chip, sells for 4,000 yuan. The nova series is actually "cost-effective".
With the limited supply of Kirin chips, Huawei's nova series can only use non-Kirin chips, which limits the development of this series of machines; but even so, many consumers still buy this series of machines, which shows that the Huawei brand is deeply rooted in the market. People's hearts, and this series can also meet the daily needs of these consumers; of course, Huawei is also trying its best to upgrade this series of machines to bring a better experience to consumers.
