Professional large-screen audio-visuals used to be a very professional and narrow industry. Although the industry is small, the iterative upgrades of products have not stopped at all. Looking back 20 years ago, mainstream display products mainly consisted of DLP rear projection,

Professional large-screen audio-visual was once a very professional and narrow industry. Although the industry is small, the iterative upgrades of products have never stopped. Looking back 20 years ago, mainstream display products mainly consisted of , DLP, rear projection, CRT splicing, and projection display combinations; ten years ago, they evolved into DLP rear projection, LCD splicing, and projection display; in the future, the new triangle will consist of LED large-screen displays, laser It consists of projection display and the emerging OLED large screen. In these industry changes, technological competition and iterations continue to take place, but more progress is the "continuous expansion of the scope of application": professional large screens create more and more social value, and also create those legendary brands and enterprises .

Caixun Technology is the leader in the industry

Over the past twenty years, the development of the industry has been ups and downs, which has also caused the development of enterprises to rise and fall. This is an opportunity and a challenge for entrepreneurs: This is the acceptance of the sales director of Caixun Technology True reflections revealed during an interview with Projection Times. The development of large screens over the past 20 years is in Mr. Zhong Xingjian’s eyes. However, looking back on the past, especially the past three years, it is more about “fighting” and happiness.

In the era of DLP rear projection splicing, Caixun Technology is the leader in the industry. DLP splicing products have almost become the exclusive product solution of "high-end command dispatch center ". This market is a typical high value-added and high-profit market. However, the simplification of demand direction also hinders the continued rapid growth of the scale of the DLP splicing industry. .

008 years ago, against the background of falling prices of small-pitch LED products from P1.5 to P2.0, it quickly seized some large-screen industry markets such as high-end virtual simulation, dispatching and command centers, and military displays. When many companies are still discussing "how to save the DLP industry", Caixun Technology has taken the lead in jumping out of defensive thinking and switching to a new strategy of actively embracing multiple technologies: that is, transforming from a DLP splicing enterprise to multiple display technologies and large-screen system services business. Caixun display products quickly cover from a single DLP rear projection to LCD, DLP rear projection, small-pitch LED, conference all-in-one machine, LED advertising machine, etc. Today, this choice has become the standard in the industry, proving that Caixun's choice is in line with the development laws of the industry and customer needs.

The epidemic made Caixun Technology stronger

Three years ago, the global COVID-19 outbreak and the rise in raw materials posed huge challenges to all walks of life. Caixun Technology quickly launched epidemic prevention and control measures, actively resumed work and production, helped the government use scientific and technological means to prevent and control the epidemic, and used a visual smart monitoring system to establish an efficient and convenient monitoring platform for institutions at all levels.

Caixun, as a member of the large-screen audio-visual industry, does not emphasize the "difficulty" of the epidemic, but firmly seizes the "opportunities" brought by the changes in the epidemic - this is the market's "baptism" for the strong. News believes that the challenge of the epidemic is "the college entrance examination that accelerates industry competition and elimination battles." Therefore, Caixun has continuously made fine adjustments in the past three years. In 2020, "resumption of work and self-rescue" will be the main focus; at the beginning of 2021, Caixun's management will consider the development of the situation, launch a growth line layout, and highlight the rhythm of "offensive". At present, with the epidemic normalizing, Mr. Zhong also said that Caixun has gradually responded to the ups and downs of the epidemic in a distributed and flat manner. It has set up new production lines and warehouses in Beijing, Shenzhen and Chengdu, and production and warehousing have changed from "concentrated firepower" to "concentrated firepower". "Bloom more" ensures the smooth implementation of key projects.

Color information cases are spreading everywhere

In the past three years, color information cases have spread all over the country and abroad, setting benchmarks for the development of the industry. For example, Caixun Technology's LED splicing screen using COB packaging technology provides a large screen and early warning monitoring system for the Zhoukoudian Ape Man Site, a COB display and control system to assist the national (Tianjin) power grid, and a 4K conference terminal with a 0.9mm macro flip-chip cob LED display is used in the construction of postal management emergency command platform, and important projects such as Baosteel Desheng, Taiyuan Iron and Steel Group, Chongqing Electric Power and Energy Comprehensive Center have adopted Caixun visualization system, intelligent management and control system, and splicing system.

responded to the national call to promote photovoltaic -carbon neutrality. Caixun Technology’s smart visual management system and small-pitch LED screen helped Sichuan Tongwei Solar Jintang Smart Park Experience Center.Under China's "One Belt, One Road" initiative, China's cooperation with foreign countries in various fields has increased dramatically. Caixun Technology provided a visual management system for the newly renovated monitoring hall of the dispatch hall for a Manila Electric Company in the Philippines.

Caixun Technology's distributed control system construction solution supports digital experience centers such as China Ordnance Experimental Testing Research Institute, China Railway Jinan Bureau Group , Xinmi Ganghua Natural Gas Station, Lubei High-tech Zone, and Yunnan Tongwei Baoshan Industrial Base.

Caixun has grasped the pulse of the development of the times.

Caixun has seized every opportunity for industry development. Among the all-powerful enterprises in the DLP rear projection era, it is rare to be prepared for danger in times of peace and embrace new technologies at the peak of development. In the development process from DLP to LED, Caixun Technology is obviously a banner of leapfrog change. The Caixun brand flag has been planted from the top of the DLP mountain to the top of the LED mountain, and is still stretching in the wind.

In the post-epidemic era, companies that can persevere are just like the waves washing away the sand, sweeping out the yellow sand and leaving behind the gold: Mr. Zhong said that it is "survival of the fittest" under any conditions. Whether there is an epidemic or not, companies need to fight and attack. , need to change. Because technological innovation and application expansion will never stop due to external reasons. Just like LEDs are moving from achieving lower pitch to micro-pitch products with better display performance. At the same time, the focus of the "breakthrough" of small-pitch LED display is also changing from technology dominance in the past three years to "more applications" scenarios in the future. Caixun Technology will continue to build leading large-screen service basic capabilities with "offensive innovation as the core".

Mr. Zhong told Projection Times that the vision of Caixun Technology is to be a century-old enterprise, and Caixun people always keep this original intention in mind. However, no matter how big your ideal is, you must start from small things. While setting ambitious goals, you must also have the craftsman spirit of excellence. Mr. Zhong believes that today, as the display market is becoming more and more homogeneous, Caixun Technology’s greatest advantage is its consistent professionalism and innovative spirit over the past 22 years, as well as the service system, service standards and industry accumulated over the past 22 years. word of mouth. In the future, Caixun will expand these important soft assets to more areas, serve more customers in more scenarios and diverse application options, and in new industry application fields.

Postscript:

From product upgrades to technology iterations to service optimization, Caixun Technology has left a heavy mark on the development of the large-screen audio-visual industry. Caixun Technology has gone through two decades. In the next decade, China's large-screen industry will surely participate in global competition and realize the "Chinese Dream of the large-screen industry."

Looking back at the 20 years of Caixun Technology and the ups and downs of the large-screen audio-visual industry, Mr. Zhong admitted that it cannot be explained in a few words. Looking forward to the future, the ever-changing development of the industry is also full of challenges and opportunities. Based on twenty years of industry experience and focusing on cutting-edge innovation and high-quality services, Caixun will surely write a more glorious chapter in the next ten years.