[Blue Technology Observation] In the Indian market, the "old rivals" Samsung and LG are fighting openly and covertly for market share. In June, it was reported that South Korean consumer electronics giant LG aims to occupy 32% of the Indian TV industry in 2022, growing by about 5

[Blue Technology Observation] In the Indian market, the "old enemies" Samsung LG are fighting openly and covertly for market share.

html In June, it was reported that South Korean consumer electronics giant LG aims to occupy 32% of the Indian TV industry in 2022, an increase of about 5%, and become the number one in the industry. LG's confidence in this goal comes from products that are in line with India's localization, as well as an in-depth understanding of the local market and a network layout of sales channels. Especially in the past two years, LG has been committed to bringing consumers a better user experience in the Indian market.

According to estimates, the Indian TV market in 2021 will be approximately US$4.6 billion (approximately 357 billion rupees in value terms), and LG’s market share in India in 2021 will be close to 27%.

In addition to the conventional products in the past, LG will start to develop OLED in the Indian market in 2022. According to its plan, the OLED TV series launched by LG in India is expected to maintain its leading position in 70-inch and ultra-large TVs. LG is quite confident in this. The Indian market for large and extra-large size TVs is currently growing exponentially.

This change stems from changes in the TV viewing habits of Indian consumers after the outbreak. Consumers prefer smart and larger TVs. Now, 42-inch TVs have become entry-level products for consumers. Many people want to have a large-screen movie experience at home, and LG has captured this behavioral change and hopes to attract more consumers through advanced technology and good experience.

In terms of price, the price of LG OLED TV starts from 89,990 rupees (approximately 7,600 yuan). Now, 4K TVs are growing rapidly in India, and many people will choose 4K TVs. Among them, LG ranks first in 4K TVs.

Judging from the sales structure of LG TVs in India, last year, 45% of LG’s TV sales came from 4K TVs, and this year’s sales are expected to reach about 55%. In order to achieve this goal, LG India will speed up marketing, products, user experience and other aspects.

Obviously, LG’s goal is to defeat Samsung in the Indian market in 2022 and become the local smart TV champion.