For some reason, recently more and more female friends around me ask me about various electronic products and what they should pay attention to when purchasing these electronic products. This makes me a little bit puzzled. They usually don’t care about electronic products at all, but recently they have become obsessed with 3DS (game consoles), card cameras (CCD cameras) and even flip phones, which have been abandoned by the times. For obsolete old electronic products.
This somewhat puzzles me. After all, in my understanding, these old electronic products are either left to gather dust in a corner of the house, or are bought home and collected by some people who like old items. No matter how you think about it, it is difficult to associate it with the young and energetic ladies on Xiaohongshu. Today, let me show you what old electronic products have become popular on Xiaohongshu recently? And why can you capture the hearts of these young ladies?
cameras, flip phones, even game consoles?
learned from a female colleague that in fact, since the end of last year, there have been many posts on Xiaohongshu recommending these old electronic products. The reason is also very simple. In addition to the retro and nostalgic factors, most of them are It's just some manufacturers who are eager to ask the inventory manufacturers to turn themselves into "bloggers" to attract young ladies to buy.
In an article I wrote before, "The CCD card machine that was eliminated by the times, became popular again on Xiaohongshu", I mentioned the CCD camera that has become popular recently. Naturally, it costs two to three hundred yuan and cannot compete with it now. Compared with mirrorless single-lens cameras, it is difficult to reach the shooting level of mainstream mobile phones. However, it has transformed into a so-called "retro film" artifact in the words of some bloggers. Although I personally like the retro feel reflected in the film, this is definitely not what an ordinary CCD camera can achieve. The retro they refer to is nothing more than the poor image quality, giving people the impression that this thing must not be old enough. Small feeling.
Photographed by Ray Technology, No Infringement
More than ten years ago, when there were no mobile phones and could not afford a professional camera, it was no problem to buy such a CCD camera. At least it could record life well, but now you It is almost nonsense to think that you can take a good photo with it.
As for the recently popular 3DS, the same is true. The product that should have been completely eliminated after the emergence of Nintendo new generation game consoles Switch has become popular in another way. Yes, it is because of its compact appearance and good performance. of appearance. The original price of two to three hundred yuan has been increased to seven to eight hundred yuan or even more than one thousand yuan. However, this price is quite embarrassing in my opinion, because it is stuck between buying a mainstream console and using modifiers. Among mainstream consoles, Switch has the highest investment, because games are the most expensive. One or two hundred is considered cheap. Excellent first-party games often cost three hundred. Some games with small shipments and unreasonable pricing may even exceed the four hundred mark. PS4’s masterpiece games generally range between one and two hundred.
Photographed by Lei Technology, no infringement
In this way, 3DS only needs to buy the console instead of buying games. It seems to be a profit. Although 3DS saves money on software, the software on PS, PC, XBOX is not expensive and 3DS handheld In a two-front battle that is not cheap, the 3DS definitely does not have the upper hand. Even compared with the Switch, which has more expensive software and hardware, the 3DS hardly has any advantages. Not only do the Switch have many 3DS remakes, but there are also many series sequels that are better than their predecessors. Not to mention, the price of a new Switch lite, which is also a handheld console, is only more than 200 yuan higher than the new 3DS (New Xiaosan). The price of second-hand ones is almost the same. It is difficult to understand what the advantages of the 3DS are. Maybe it is. The only advantage left is good looks.
Screenshot source: Xiaohongshu APP
What I can’t understand the most is that recently, many female users are eyeing flip phones. Yes, it’s the kind of flip phones that their parents used when they were children.The aforementioned cameras and game consoles at least have a certain existence significance (after all, they do have certain practicality), but most flip phones support 2G networks, which makes it almost impossible to answer calls and surf the Internet normally. Come to think of it, Its only use is as a photo prop. And its second-hand price is quite high, most of them are four to five hundred yuan, and the ones in better condition are close to seven hundred yuan. It is really puzzling to me to spend so much money to buy a mobile phone that cannot be used normally at all.
In addition to these three electronic products, there are actually many old electronic products on Xiaohongshu whose prices have doubled due to the influx of female users, such as PSP, PSV, MP4, iPod, etc.
Old electronic products, where is the magic?
In fact, after a detailed analysis, it is not difficult to find that the old electronic products favored by female users basically meet these factors:
- The price is cheap, and you can usually buy a second-hand one with good quality for three to five hundred yuan. Product;
- is compact and easy to carry, and can be stuffed into a bag;
- had good popularity in the early days, and there is a large amount of inventory in the market;
- is good-looking;
After all, most female users are far less knowledgeable about electronic products than men. If you are not careful, you may step into a trap set by others. Because of this, many female users will give priority to price when purchasing such products. Even if they are cheated by the manufacturer, they will not lose too much money. The other two points are very easy to understand. Whether it is the CCD camera mentioned above, a flip phone or a 3DS game console, you can see in the "Buyer Show" shown by many Xiaohongshu users that the largest number of such products The meaning is still as a prop used when appearing on camera, so the two points of appearance and compactness must be consistent.
Xiaohongshu was originally positioned to allow users to share their daily lives and some small products worth buying. This starting point is very good, so that everyone can get a good life experience at a relatively low cost. However, with the entry of some merchants with "ulterior motives" and some Internet celebrities, the categories of grass-growing products on Xiaohongshu have indeed expanded, and the pictures and copywriting have become more exquisite. This is a good thing, but There are also many products like the ones mentioned above that are of little use other than collection. The most important thing is that these merchants have raised the prices of such products to a level that does not belong to them at all. To put it nicely, it’s called a loss; to put it worse, it’s like being cut off.
Perhaps what some users really care about is not how these products work and whether they can be used normally, but they hope to get memories and happiness related to the past. It is not impossible to use a certain price to make up for the regrets of their youth. If you really just regard it as an electronic toy that can be played with, and don't care about the so-called usage experience, then buy it, as long as you like it.
I personally have a lot of interest in this kind of old electronic products. I will also buy some previously used mobile phones, cameras or game controllers from time to time, but I will pay special attention to the price when purchasing. To put it bluntly, although these products were brilliant at the time, now they are just a bunch of obsolete electronic products. They have no qualifications and no reason to be sold at high prices. We should also pay special attention to the price when purchasing such products. Whether you have been hyped to an unreasonable level, don’t buy a product that you may never use in your lifetime just because you believed the rumors from some bloggers.
