Today Nikon officially released the long-rumored Z30.
The promotional slogan is: The compact and lightweight Nikon Z series mirrorless digital camera pursues the ease of use of short video (Vlog) shooting and is an ideal choice for content creators.
Does this sentence sound familiar? Yes, the R10, which was just released by Canon some time ago, is basically promoted in this way.
As for Sony , these words have been used for the A6400 in their A6XXXX series.
So, this summer, the three companies officially opened their books.
Sony side: A1, A9, A7 series, A7C, A6XXX series
Canon side: R3, R5, R6, R7, R10
Nikon side: Z9, Z7II, Z6II, Z5, Z50, Z30
More models such as 5D4, 90D, For tutorials on 1DX and other cameras, please click on the homepage to view the column.
Not only are these three companies involved, the mobile phone imaging industry is also not idle. Xiaomi announced that 12S will use SONY’s customized 1-inch outsole. Compared with other mobile phones, this outsole is really much larger.
These two news items may not seem to have much to do with each other, but that is not the case.
As we all know, under the heavy pressure of mobile phone images, the market share of C-frame cameras of various manufacturers has shrunk year after year.
However, camera manufacturers do not intend to give up this market. One of their strategies is to compete with each other and jointly release C-frame cameras, forming an isolation firewall between mobile phone images and camera images.
This firewall is due to the physical difference between the C-frame camera sensor and the 1-inch sensor. The aps-c photosensitive element is about 24*16mm, and the 1-inch photosensitive element is about 13*8mm. The former is nearly 4 times the area of the latter.
Therefore, under the premise that the pixels are similar, the imaging effect of C-frame is still unmatched by mobile phones.
From the perspective of market strategy, to a certain extent, camera manufacturers do not care much about the sales of c-frame cameras. The more profitable full-frame camera and lens market is the top priority of camera manufacturers.
Therefore, in order to resist the erosion of the C-frame camera market by mobile phones, various manufacturers must not only release, but also continue to release C-frame cameras that are more portable, have better video shooting effects, and are cheaper, so as to win over those who value high-end imaging mobile phones. Some users.
For more camera tutorials on models such as Z6II, Z7II, Z5, etc., please click on the homepage to view the column.
The mobile phone imaging industry will not sit still and wait for death. There is a high probability that we will see a battle between mobile phone imaging and low-end C-frame cameras in the next year.
The mobile phone imaging industry, which has gathered the three brands of Leica , Zeiss, Hasselblad , will inevitably introduce more powerful algorithms and gameplay, make another breakthrough in image quality, and find more focus on fun.
As for C-frame cameras, it is also possible to pilot a built-in Android system to make the camera a smart camera. After all, TVs, mobile phones, and refrigerators have become smart. It is impossible for cameras to be fully intelligent. After all, they are completely mature technically. , the previous Sony camera can install APP, the return of intelligence is just one tipping point away.
The era is developing, and the photography industry cannot stay out of the world. In the past, and even now, some photography enthusiasts are still entangled in whether to take photos or make photos. Maybe, in a short time, they will be entangled again in whether to make photos or (use Smart function) to generate photos.
Oh, by the way, I forgot today’s protagonist, so let’s post some parameters of the official website.
Z 30 has a compact and lightweight body among Nikon Z series models. This mirrorless digital camera offers a flip-down LCD display, a REC light to indicate recording is in progress, and a recording time of up to approximately 125 minutes*, providing Video recording in a wide range of scenarios from daily shooting to creative expression including short videos (Vlog).
Z 30 uses the same EXPEED 6 image processor as the Nikon Z 7 and the image sensor used in the Nikon Z fc, combined with NIKKOR Z lenses to provide excellent image performance at high resolution.
In addition, the Z 30 is a camera designed for ease of use and optimized for video recording. Even first-time users of mirrorless cameras can easily enjoy image expression. It also has functions such as "Creative Picture Control" that supports multiple expressions, 4K UHD/30p video, and slow-motion video, all of which can meet the video expression needs of many types of users.
Nikon will continue to pursue new dimensions of optical performance while meeting user needs, aiming to further expand the possibilities of image expression and contribute to the development of imaging culture.
* Full HD/24p/25p, shot at 25℃. Whether the camera can consistently shoot for approximately 125 minutes depends on conditions such as battery life or the camera's internal temperature. 4K Ultra HD video can be recorded for approximately 35 minutes.
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Main features
. Excellent rendering performance comparable to high-end models
uses the same image processor as the Z 7 and the image sensor used in the Z fc, and combines it with the Nikkor Z card port lens to achieve high resolution and excellent rendering performance. Covering the common sensitivity range of ISO 100-51200*, you can shoot high-quality videos in a variety of scenes, whether indoors, outdoors or at night.
In addition, video recording also uses eye detection autofocus (AF) and animal detection autofocus (AF) to detect the eyes of human subjects and pets respectively, allowing users to reliably capture moving subjects in both video and photo shooting. Eye.
． Compact and lightweight Nikon Z series cameras feature a design optimized for video recording
